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Intelligent cigarette order recommendation method

A technology of recommending methods and orders, applied in marketing, market data collection, instruments, etc., to improve user experience, increase cigarette sales, and achieve mutual benefit and win-win results

Inactive Publication Date: 2020-07-10
GUANGDONG TOBACCO MEIZHOU
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The current precision marketing is mostly based on zero-sales scanning code data, relying on market-oriented order recommendations, and there are still some problems in "actively leading consumption upgrades, effectively satisfying market segments, and promoting supply-side structural reforms to see actual results". certain hysteresis

Method used

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Embodiment Construction

[0047] The present invention will be further described in detail below in conjunction with specific examples, but this does not constitute any limitation to the present invention.

[0048] A kind of intelligent cigarette order recommendation method of the present invention comprises the following steps:

[0049] (1) Screen the customers who are to be recommended orders from the background database. Specifically, from the background database, the customers to be recommended orders are screened according to the time period of the customer's purchase record or the traditional holidays or according to the specific holidays in the customer's area.

[0050] (2) Design a recommendation model based on the relevant data of customer purchase records, and formulate recommendation rules based on the recommendation model. The recommended models are specifically:

[0051] (a) Customer portrait dimension setting; specifically:

[0052] 1) Customer attributes: gear position, business forma...

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Abstract

The invention discloses an intelligent cigarette order recommendation method, which belongs to the technical field of cigarette order intelligent recommendation, and is technically characterized by comprising the following steps of: (1) screening customers of an order to be recommended from a background database; (2) designing a recommendation model according to the related data of the customer purchase record, and formulating a recommendation rule according to the recommendation model; (3) selecting a corresponding recommendation rule to generate a recommendation order for the customer; (4) enabling the system to automatically push the generated recommendation order to the client, and enabling the client to adjust the order to submit or directly submit the order according to the actual demand; (5) enabling the background to inquire the submitted recommendation order and analyz the submitted recommendation order; (6) optimizing a recommendation rule according to an analysis result; theinvention aims to provide the intelligent cigarette order recommendation method which is convenient to operate, can realize accurate recommendation, improves the user experience, reduces the cost andincreases the efficiency. The method is used for online distribution of cigarettes.

Description

technical field [0001] The present invention relates to a method for order recommendation, and more specifically, relates to a method for order recommendation of intelligent cigarettes. Background technique [0002] At present, the industry relies on the cigarette marketing platform system to accumulate a large amount of retailer behavior, marketing and other data. How to properly use these data to achieve "wholesale and retail collaboration, precision marketing" is another direction of market reform. The current precision marketing is mostly based on zero-sales scanning code data, relying on market-oriented order recommendations, and there are still some problems in "actively leading consumption upgrades, effectively satisfying market segments, and promoting supply-side structural reforms to see actual results". Certain hysteresis. Contents of the invention [0003] The purpose of the present invention is to provide an intelligent cigarette order recommendation method th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06F16/9535
CPCG06F16/9535G06Q30/0201G06Q30/0631G06Q30/0633G06Q30/0643
Inventor 罗翔
Owner GUANGDONG TOBACCO MEIZHOU
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