The invention provides a crop insect disease's intelligent diagnosing system and a diagnosing method, comprising a mobile terminal and a server. The mobile terminal is provided therein with an input module, an image acquisition module, an information transmission module, a diagnosing result display module and an insect disease heads-up module. The server is provided therein with a characteristics identification module, a comparison module, a database, an online diagnosing module and a feedback module. According to the invention, a user inputs and/or acquires the insect disease information of a crop, transmits the information to the server for insect disease characteristics identification, big data based analysis, comparison and diagnosis by online experts, and then, the diagnosing information is transmitted to a mobile terminal where the diagnosing result, the prevention and treatment method as well as recommended commodity information are displayed at high precision, convenience and rapidness. In addition, further based on the inquiring information of the users, big data can be formed and fed back to the ministry of agriculture and at the same time, the system and the method are also capable of pushing the insect disease heads-up information to uses promptly so as to prompt the uses to take prevention and treatment measures instantly.