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CPC control method based on budget proportion control

A technology of proportional control and control method, which is applied in computing, advertising, commerce, etc., and can solve problems such as short cold start time

Pending Publication Date: 2021-06-08
上海数川数据科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0016] The purpose of the present invention is to provide a CPC control method based on budget proportional control, which has the advantages of short cold start time, intuitive data, and convenient fitting, and solves the problems mentioned in the background technology

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  • CPC control method based on budget proportion control
  • CPC control method based on budget proportion control

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Embodiment Construction

[0040] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0041] see Figure 1-3 , the present invention provides a technical solution: a CPC control method based on budget ratio control, including a real-time bidding advertising system 1 and an advertising bidding engine 2, and the real-time bidding advertising system 1 includes: media, a supplier platform, an open advertising trading platform, Demand-side platforms and advertisers.

[0042] The advertising bidding engine 2 includes a data monitoring module 3 , a c...

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Abstract

The invention discloses a CPC control method based on budget proportion control, which comprises a real-time bidding advertisement system and an advertisement bidding engine, the real-time bidding advertisement system comprises media, a supplier platform, a public advertisement transaction platform, a demander platform and an advertiser, and the advertisement bidding engine comprises a data monitoring module, a control module and an execution module. The method enables an advertiser to directly control the advertisement plan CPC in a real-time bidding system with large uncertainty, is short in cold start time, does not need to accumulate advertisement click data in advance, can effectively control the advertisement plan CPC in limited rounds, is independent of an original bidding engine, can be quickly embedded into other demand end bidding systems, and is high in efficiency and high in efficiency. Other functions are not influenced at all. The system can effectively control the CPC index in the advertisement putting process of the demand side platform, and can enable an advertiser to better control the advertisement putting effect of the advertiser in the real-time bidding duration with high uncertainty.

Description

technical field [0001] The invention relates to the technical field of real-time bidding advertisements, in particular to a CPC control method based on budget ratio control. Background technique [0002] Real-time bidding advertising is a new form of Internet digital advertising, which allows advertisers to bid individually for each ad display opportunity. With the development of real-time real-time bidding advertising, more and more advertisers value real-time bidding advertising activities. Among all performance indicators, what customers are most concerned about is the user click cost (hereinafter referred to as: CPC). The existing user click cost control is mainly divided into the following two methods: [0003] The first way is to control the cost of user clicks by using the estimation algorithm: [0004] 1. Advertisement click-through rate, which is to estimate the value of each ad display opportunity; [0005] 2. Winning price estimation, that is, the consumption es...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0277G06Q30/0275G06Q30/0255
Inventor 李丛段思久赵宇迪施侃刘超颖
Owner 上海数川数据科技有限公司
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