Marketing system and method based on image recognition

An image recognition and marketing system technology, applied in marketing, advertising, instruments, etc., can solve problems such as low conversion rate of advertising

Pending Publication Date: 2021-07-30
贵州海普科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The present invention intends to provide a marketing system and method based on image recognition to solve the problem of low conversion rate of advertisements in the form of paper media, buildings and outdoors in the prior art

Method used

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  • Marketing system and method based on image recognition

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0047] as attached figure 1 As shown, Xiao Ming sees an advertisement of a certain movie in a magazine, and uses the terminal to shoot the advertisement, the image acquisition module acquires the photographs taken, the identification module identifies the key elements of the photographs, and the differentiation module identifies the key elements in the photographs The key image and the key text are distinguished, the key image is transmitted to the image module for identification, and the key text is transmitted to the word segmentation module for identification. In this embodiment, the existing image recognition technology and OCR text recognition technology are used for image recognition and text recognition. ;The positioning module successfully obtains Xiao Ming's specific location, the matching module matches the key elements with the advertisement related information of the storage module, finds the discount information of the movie theater where the movie is shown, and co...

Embodiment 2

[0053] On the basis of Embodiment 1, this embodiment also includes a delivery module and a classification module. The classification module classifies the advertisements with high popularity or high advertisement attention or high advertisement conversion rate in the statistical module, and the types include food, clothing, etc. , supermarkets, and life services; the delivery module automatically delivers the corresponding type of advertisement to the designated location in combination with the data of the classification module and the analysis module.

[0054] For example, if the hot pot advertisement in the movie theater elevator receives more than 300 coupons within a week, the advertisement in the movie theater elevator is a gourmet advertisement, and this position is highly popular with the audience. Therefore, the placement module automatically places a gourmet advertisement in the movie elevator.

[0055] Beneficial effects: it is convenient to help businesses place adve...

Embodiment 3

[0057] On the basis of Embodiment 1, this embodiment also includes a category module and an input module. The category module judges that the location has a high degree of popularity or a high degree of advertising attention or a high conversion rate of the advertisement through the data obtained by the statistical module and the analysis module. The type of advertisement is an advertisement with a high coupon amount or an advertisement with high product quality, and the input module automatically puts the corresponding advertisement into this position according to the type of advertisement judged by the category module, or the position has low popularity or low attention to the advertisement Or choose to increase the amount of coupons or improve the quality of the product for an advertisement with a low conversion rate.

[0058] For example, the amount of coupons received in a week for the hot pot advertisement placed in the elevator of a movie theater reaches more than 300, b...

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Abstract

The invention belongs to the field of marketing systems, and particularly relates to a marketing system and method based on image recognition, wherein the system comprises a storage module, an updating module, an image obtaining module, a recognition module, a matching module, and a pushing module; the storage module is used for storing advertisement associated information, and the advertisement associated information comprises coupon information; the updating module is used for updating the advertisement associated information in the storage module in real time; the image obtaining module is used for obtaining advertisement photos shot by a terminal; the identification module is used for extracting key elements on the advertisement photos; the matching module is used for matching the key elements with the advertisement associated information; and the pushing module is used for pushing the advertisement associated information to the terminal. According to the invention, the problem of low advertisement conversion rate in forms of paper media, buildings, outdoors and the like in the prior art is solved.

Description

technical field [0001] The invention belongs to the field of marketing systems, and in particular relates to a marketing system and method based on image recognition. Background technique [0002] Advertising is a very effective marketing method. Now most of the transaction volume is closely related to the number of advertisement views, and the transaction volume and the number of views also directly determine the conversion rate of the advertisement. Traditional advertising methods, such as paper media, building and outdoor advertisements, are mostly static advertisements, which cannot update event news in time, and the audience can only see the advertisements, lacking direct conversion channels, so in recent years, this Although the number of views of such advertisements has not decreased, the conversion rate of advertisements has gradually decreased, causing more and more merchants to be unwilling to advertise in this form. However, such advertisements are indispensable i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F40/289
CPCG06Q30/0244G06Q30/0245G06Q30/0251G06Q30/0277G06F40/289
Inventor 顾祥先杨小平龚雅莉
Owner 贵州海普科技有限公司
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