Content recommendation method and device and terminal equipment

A content recommendation and content technology, which is applied in the fields of instruments, calculations, and electrical digital data processing, can solve the problems such as the inability to recommend platform functions, and achieve the effect of avoiding the influence of human subjective factors and recommending accurate content

Active Publication Date: 2022-03-22
深圳鹏影数字软件运营有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of this, the embodiment of the present application provides a content recommendation method, device and terminal equipment, which can solve the problem that the existing technology cannot recommend platform functions to users in a personalized manner

Method used

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  • Content recommendation method and device and terminal equipment
  • Content recommendation method and device and terminal equipment
  • Content recommendation method and device and terminal equipment

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Embodiment Construction

[0060] In the following description, specific details such as specific system structures and technologies are presented for the purpose of illustration rather than limitation, so as to thoroughly understand the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments without these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.

[0061] In order to illustrate the technical solutions described in this application, specific examples are used below to illustrate.

[0062] As the actual needs of users continue to increase, users gradually hope to find more life services online, so the original online shopping function of the platform can no longer meet the actual needs of users. At the same time, with the contin...

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Abstract

The invention provides a content recommendation method and device and terminal equipment, and is suitable for the technical field of electronic commerce, and the method comprises the steps: obtaining operation data of a first user in a platform; performing behavior analysis on the first user based on the operation data, and selecting at least one user tag from the user portrait according to the user behavior; obtaining use sample data corresponding to the user tag, and predicting a user demand of the first user based on the user behavior and the use sample data; screening out to-be-analyzed data associated with the user demand from the use sample data; and analyzing the to-be-analyzed data, and determining to-be-recommended content corresponding to the first user. According to the embodiment of the invention, personalized function recommendation for the user can be realized, so that the function utilization rate of the e-commerce platform is improved.

Description

technical field [0001] The present application belongs to the technical field of electronic commerce, and in particular relates to a content recommendation method, device and terminal equipment. Background technique [0002] With the development of Internet technology, the O2O (Online To Offline) e-commerce platform has become more and more powerful, and has evolved from a single online shopping platform to a multi-functional network platform with shopping, entertainment, travel and other functions. The O2O e-commerce platform (hereinafter referred to as the platform) has rich functions aimed at providing convenience for users' lives. However, it has been found in practical applications that many users do not take the initiative to explore and try functions they are not familiar with. As a result, the user utilization rate of many functions of the platform is not high. [0003] In order to provide user utilization of platform functions. One method is that when users use t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/2457G06F16/2458
CPCG06F16/9535G06F16/2462G06F16/2457
Inventor 孔令军宋广军俞淇纲
Owner 深圳鹏影数字软件运营有限公司
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