Live broadcast interaction method and device, electronic equipment, storage medium and program product

Abstract

The embodiment of the invention discloses a live broadcast interaction method and device, electronic equipment, a storage medium and a program product. According to the embodiment of the invention, a live broadcast room page can be displayed, the live broadcast room page comprises a live broadcast picture display area of a target anchor and a graphic interaction control, in response to an interaction initiation operation for the graphic interaction control, a graphic addition area is displayed, in response to a graphic addition operation for the graphic addition area, a target interaction image is generated, and the target interaction image is displayed. And in response to a gift participation operation for the target interaction image, adding the target interaction image into a gift competition image set of the gift competition, and if the target interaction image in the gift competition image set meets a preset competition winning condition, generating a target live gift according to the target interaction image, the target live gift is given to the target anchor as a live gift; the live broadcast audience can create the interactive images and participate in the competition between the interactive images, the interactive form between the live broadcast audience and the anchor is enriched, and the interactive interest of the live broadcast audience is improved.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to a live broadcast interaction method, device, electronic equipment, storage medium and program product. Background technique [0002] With the rapid development of the Internet, live broadcasting has gradually become a new way of information exchange. Through live broadcasting, various types of activities such as shopping, entertainment, and learning can be carried out. During the live broadcasting process, live broadcast viewers can interact with the anchor. [0003] Currently, live viewers can only interact with the host through text comments, giving gifts, and rewards when watching live broadcasts. With this solution, the interaction form is monotonous. If live viewers want to interact with the host through forms other than text comments, only Some gifts can be selected from the gifts provided by the live broadcast platform to give to the host. The form of the gi...

AI Technical Summary

Problems solved by technology

[0003] Currently, live viewers can only interact with the host through text comments, giving gifts, and rewards when watching live broadcasts. With this solution, the interaction form is monotonous. If live viewers want to interact with the host through forms other than text comments, only You can choose some gifts from the gifts provided by the live broadcast platform to give to the host. The form of the gift is relatively simple, and the live broadcast viewers can choose fewer gifts, which affects the interaction between the live broadcast viewers and the host.

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