The embodiment of the invention discloses a live broadcast interaction method and device, electronic equipment, a storage medium and a program product. According to the embodiment of the invention, a live broadcast room page can be displayed, the live broadcast room page comprises a live broadcast picture display area of a target anchor and a graphic interaction control, in response to an interaction initiation operation for the graphic interaction control, a graphic addition area is displayed, in response to a graphic addition operation for the graphic addition area, a target interaction image is generated, and the target interaction image is displayed. And in response to a gift participation operation for the target interaction image, adding the target interaction image into a gift competition image set of the gift competition, and if the target interaction image in the gift competition image set meets a preset competition winning condition, generating a target live gift according to the target interaction image, the target live gift is given to the target anchor as a live gift; the live broadcast audience can create the interactive images and participate in the competition between the interactive images, the interactive form between the live broadcast audience and the anchor is enriched, and the interactive interest of the live broadcast audience is improved.