Method for display of advertising

Abstract

Improvements in systems and methods for advertising. Systems and methods according to the invention include specially-adapted computer networks 200, unique data input and acquisition devices 261, and processes for implementing, monitoring, and assessing advertising campaigns. Systems and methods are particularly useful in advertising campaigns directed to multiple locations, and are suitable for use both with fixed or permanent structures and with portable toilets and other temporary or moveable structures.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS [0001] This application claims the priority of, and incorporates in full by this reference, each of the following co-pending provisional patent applications, including all appendices and other documents attached thereto: [0002] 60 / 734,750, entitled ADVERTISING DISPLAY FOR PORTABLE STRUCTURE and filed 9 Nov. 2005; [0003] 60 / 734,767, entitled WRAP-AROUND ADVERTISING DISPLAY and filed 9 Nov. 2005; [0004] 60 / 734,766, entitled METHOD FOR DISPLAY OF ADVERTISING and filed 9 Nov. 2005; [0005] 60 / 773,641, entitled ADVERTISING DISPLAY FOR PORTABLE STRUCTURE and filed 16 Feb. 2006; [0006] 60 / 780,869, entitled METHOD FOR DISPLAY OF ADVERTISING and filed 10 Mar. 2006; and [0007] 60 / 796,541, entitled ADVERTISING DISPLAY FOR PORTABLE STRUCTURE and filed 2 May 2006.COPYRIGHT NOTICE [0008] A portion of the disclosure of this patent document contains material which is subject to copyright protection. The copyright owner has no objection to the facsimile reprodu...

AI Technical Summary

Benefits of technology

[0016] Methods according to the invention can be used to transform exterior or interior walls, roofs, ceilings, and other surfaces or portions thereof of temporary, moveable, and / or fixed structures into advertising billboards. The invention has a very wide applicability to a variety of advertising settings. For example, temporary or portable storage buildings or containers, portable toilets, billboards, walls, tents, kiosks, fencing, barricades, and wastep bins, all provide surfaces suitable for use in displaying advertising materials. Moreover, the locations on or within such structures in which advertising is placed may be chosen strategically, in order to maximize the likelihood of the advertising material being considered by the target audience.

[0018] Thus it may be seen that methods according to the invention are useful for maximizing the effectiveness of advertising by, for example, providing selected advertisements to members of selected consumer audiences in circumstances under which is it virtually guaranteed that the advertisements will be viewed and considered by such consumers. As will be understood by those skilled in the relevant arts, for example, particular advantages in targeted advertising are provided through the provision of such structures, bearing suitable advertising, at sport, concert, and other public venues and events.

Problems solved by technology

Advertising in a portable toilet located at a construction site, for example, could reach male consumers in the 18 to 45 year demographic, which has proven to be a difficult group to target.

Affixing advertisements to a portable structure presents challenges, however.

For example, portable structures are often made of thick and heavy duty plastic molded into multi-planar structures, which makes it difficult to find a mono-planar surface to secure advertising materials.

Furthermore, since the advertising material will generally be outside in an unsupervised location, the advertising material must be tamper-proof and graffiti-proof.

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