System and Methods for Offer Realization and Redemption in a Targeted Marketing Offer Delivery System

Inactive Publication Date: 2010-04-29
CARDLYTICS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0019]Briefly described, and according to one embodiment, aspects of the present disclosure generally relate to systems and methods for providing targeted marketing offers to consumers via online (Internet web-based) portals, particularly online financial institution portals associated with banks and other financial institutions. A targeted marketing system (TMS), as described herein, enables advertisers to construct highly-relevant advertisements and marketing offers that are displayed to consumers as those consumers access and view their online financial institution account portals. The offers are generally targeted to specific types of consumers bas

Problems solved by technology

It would be highly beneficial to most advertisers to have access to such detailed purchase information; however, due to strict privacy laws and regulations that limit how financial institutions can share consumer data, advertisers have never been able to access this valuable information.
While this type of targeted marketing does provide some benefit over undirected, mass marketing, it is not as specialized or precise as most advertisers would prefer.
Even with the advent and widespread use of the Internet (and Internet advertisements), targeting marketing still does not reach the level of detail that would optimize the effectiveness of that marketing.
However, because merchants and advertisers do not have access to individual consumer purchase histories (such as the types of products purchased, dates purchased, amounts spent, specific merchants from which items were purchased, etc.), such targeted marketing has traditionally been unavailable.
Further, many types of offers or redemptions associated with targeted marketing campaigns are difficult for consumers to use and problematic for advertisers to track.
For example, many consumers are unlikely to use coupons that require

Method used

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  • System and Methods for Offer Realization and Redemption in a Targeted Marketing Offer Delivery System

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Example

[0054]Prior to a detailed description of the disclosure, the following definitions are provided as an aid to understanding the subject matter and terminology of aspects of the present systems and methods, are exemplary, and not necessarily limiting of the aspects of the systems and methods, which are expressed in the claims. Whether or not a term is capitalized is not considered definitive or limiting of the meaning of a term. As used in this document, a capitalized term shall have the same meaning as an uncapitalized term, unless the context of the usage specifically indicates that a more restrictive meaning for the capitalized term is intended. However, the capitalization or lack thereof within the remainder of this document is not intended to be necessarily limiting unless the context clearly indicates that such limitation is intended.

Definitions / Glossary

[0055]Advertiser: an entity that provides or sells goods and / or services to consumers, and creates targeted marketing campaigns...

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Abstract

A system and methods for offer realization and redemption in a system involving delivery of targeted marketing offers to consumers during a session with an online (web-based) Internet portal, such as an online banking portal of a financial institution. A database stores transaction data records, offer data corresponding to the terms of a targeted marketing offer delivered to the consumer, offer redemption data corresponding to a predetermined targeted marketing offer that has been satisfied, and reward data corresponding to a predetermined reward provided in response to satisfaction of the terms of the offer. A component processes the transaction data records to identify whether any transactions have satisfied the terms of an offer and stores offer redemption data indicating that the terms of an offer have been satisfied. A component accesses the offer redemption data and the reward data and provides the predetermined reward to the consumer.

Description

CROSS REFERENCE TO RELATED APPLICATION[0001]This application claims benefit under 35 U.S.C. §119(e) of U.S. Provisional Patent Application No. 61 / 108,332, filed Oct. 24, 2008, and entitled “System and Methods for Providing Targeted Marketing Offers to Consumers Via an Online Banking Portal”, which is incorporated herein by reference as if set forth herein in its entirety.[0002]This application is related to and incorporates by reference herein the following U.S. and international (PCT) patent applications:[0003]U.S. patent application Ser. No. ______, entitled “System and Methods for Delivering Targeted Marketing Offers to Consumers Via an Online Portal”, filed on Jun. ______, 2009;[0004]U.S. patent application Ser. No. ______, entitled “Offer Placement System and Methods for Targeted Marketing Offer Delivery System”, filed on Jun. ______, 2009;[0005]U.S. patent application Ser. No. ______, entitled “Offer Management System and Methods for Targeted Marketing Offer Delivery System”, ...

Claims

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Application Information

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IPC IPC(8): G06Q30/00
CPCG06Q30/02G06Q30/0207G06Q30/0213G06Q30/0261G06Q30/0254G06Q30/0255G06Q30/0269G06Q30/0253
Inventor GRIMES, SCOTT
Owner CARDLYTICS
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