Targeted banner advertisements

a banner advertisement and target technology, applied in the field of telecommunications, can solve problems such as inability to clearly associate web conten

Inactive Publication Date: 2012-09-25
VERIZON SERVICES GROUP +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, some web content is not clearly associated with a particular demographic group or user interest.

Method used

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Examples

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Embodiment Construction

[0069]Referring now to FIG. 1, shown is an embodiment of an on-line query tool 1910. In an embodiment, one or more users 1900-1904 may connect to the on-line query tool 1910 via a network 1906. Users may interact with the query tool using conventional hardware and software, such as, in an embodiment, a web browser through the Internet.

[0070]Referring now to FIG. 2, shown is an embodiment of a hardware view of an on-line query tool. In one embodiment, this on-line query tool may be the GTE SuperpagesSM query tool. FIG. 2 shows a hardware view of the components that may be included in one embodiment of the query tool in typical operation as being accessed by a user through a network. The user 800 enters a query request which is sent via a network 802, such as the Internet, to the GTE Superpages Front End Server 804. The GTE Superpages Front End Server 804 includes a hardware router 806 for receiving incoming query requests. The hardware router routes the request, using a simple hardwa...

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Abstract

Disclosed is a system for performing online data queries. The system for performing online data queries is a distributed computer system with a plurality of server nodes each fully redundant and capable of processing a user query request. Each server node includes a data query cache and other caches that may be used in performing data queries. The data query, as well as request allocation, is performed in accordance with an adaptive partitioning technique with a bias towards an initial partitioning scheme. Generic objects are created and used to represent business listings upon which the user may perform queries. Various data processing and integration techniques are included which enhance data queries. An update technique is used for synchronizing data updates as needed in updating the plurality of server nodes. A multi-media data transfer technique is used to transfer non-text or multi-media data between various components of the online query tool. Optimizations for searching, such as the common term optimization, are included for those commonly performed data queries. Also disclosed is a system for targeting advertisements that are displayed to a user of the system.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]The present application is related to the following ten copending United States patent applications each filed on Mar. 31, 1999, each having its assignee of the entire interest in common with the assignee of the entire interest of the present application, and having titles and serial numbers as follows: ADAPTIVE PARTITIONING TECHNIQUES IN PERFORMING QUERY REQUESTS AND REQUEST ROUTING, Ser. No. 09 / 282,493; COMMON TERM OPTIMIZATION, Ser. No. 09 / 282,356; GENERIC OBJECT FOR RAPID INTEGRATION OF DATA CHANGES, Ser. No. 09 / 283,815; EFFICIENT DATA TRANSFER MECHANISM FOR SYNCHRONIZATION OF MULTI-MEDIA DATABASES, Ser. No. 09 / 283,816; NEW ARCHITECTURE FOR ON-LINE QUERY TOOL, Ser. No. 09 / 283,837; DATA ENHANCEMENT TECHNIQUES, Ser. No. 09 / 282,342; DATA MERGING TECHNIQUES, Ser. No. 09 / 282,495; TECHNIQUES FOR PERFORMING INCREMENTAL DATA UPDATES, Ser. No. 09 / 283,820; WEIGHTED TERM RANKING FOR ON-LINE QUERY TOOL, Ser. No. 09 / 282,730; and, HYBRID CATEGORY M...

Claims

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Application Information

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Patent Type & Authority Patents(United States)
IPC IPC(8): G06Q30/00G06F17/30
CPCG06F17/30864G06Q30/0241G06F16/951
Inventor PONTE, JAYGETCHIUS, JEFFREYKOYFMAN, LAZAR
Owner VERIZON SERVICES GROUP
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