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Precision marketing system based on signalling analysis and its method

A signaling analysis and precise technology, applied in wireless communication, instruments, electrical components, etc., can solve undiscovered problems, achieve the effect of improving accuracy, precise positioning, and getting rid of malicious information harassment

Inactive Publication Date: 2007-10-03
CHINA MOBILE GROUP JIANGSU
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  • Precision marketing system based on signalling analysis and its method
  • Precision marketing system based on signalling analysis and its method
  • Precision marketing system based on signalling analysis and its method

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Embodiment Construction

[0028] The present invention will be further described below in conjunction with the accompanying drawings and embodiments.

[0029] On the basis of market segmentation based on time-sharing, partitioning, and grouping, the inventor obtained user behavior information in real time by in-depth analysis of the switch A interface BSSAP signaling and Gb interface signaling, and combined with static user data from the operation support system, etc., successfully Constructed a precise marketing platform based on user behavior analysis, and pioneered a precise marketing model based on customer behavior analysis. The research found that if the cross-analysis of customer dynamic behavior information and static data from business support systems and other places can greatly improve the accuracy and real-time performance of various business promotion activities.

[0030] Build an accurate marketing platform based on signaling analysis:

[0031] The A interface of the GSM system switch is...

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Abstract

This invention puts forward an accurate marketing system and a method based on singaling analysis including an accurate marketing target, an accurate marketing platform, a BOSS system and a remote operation control terminal, and the platform is composed of an accurate marketing process unit and a signaling collection device, in which, the signaling collection device collects signaling to the accurate marketing target and transmits it to the process unit, which analyzes and translates it to behavior character, namely, dynamic behavior data, the platform matches the dynamic behavior data and static behavior data to judge if it sends sales promotion information to the target or registers it as a target user.

Description

technical field [0001] The present invention relates to a monitoring system in the communication field, in particular to a precise marketing system and method based on signaling analysis. Background technique [0002] Just as the dominance of voice services in the 2G era is unshakable, people have no doubts about the broad market prospects of value-added services, especially wireless data services, in the 3G era. Value-added services are the direction of future business development and the main revenue and profit growth points for telecom operators. With the continuous improvement of people's living standards, the types of value-added services in the field of mobile communications are increasing, and the functions are becoming more abundant. The number of users and the demand for communication services are also increasing day by day. At the same time, in order to cater to the needs of customers, the future mobile communication services are characterized by a wide variety an...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04Q7/22H04M3/42H04W24/00G06Q30/00
Inventor 余冰周志坚许兴盛苏斌徐黎明余国庆薛勇强雍成刚
Owner CHINA MOBILE GROUP JIANGSU
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