39results about How to "Good marketing effect" patented technology

The present invention discloses a smart coupon issuing method and device, and a method and a device for verification by employing a smart coupon. The smart coupon issuing method comprises the steps of: when a coupon issuing activity condition is triggered, obtaining a smart coupon template carrying a special offer range values and user consumption features; according to the user consumption features, determining a special offer final value from the special offer range value; creating a smart coupon example according to the special offer final value, and returning the smart coupon example. Based on the scheme provided by the embodiment, the special offer final value is calculated according to the user consumption features to achieve flexibly design the discount degree and/or usage thresholdof the smart coupon example, allow merchants to achieve the optimal marketing effect, reduce the unnecessary marketing expenditure of the merchants, further promote the user consumption and improve the merchant profit margin.

The invention discloses a method for local life service businesses to perform personalized marketing to customers and a customer management system using the method. According to the method, consuming habits and personal preferences of customers are understood by analyzing multi-dimensional data of consumers. Only by specifying parameters of marketing activities such as cost and effective time of activities, businesses can automatically select target consumers by use of the marketing method according to a marketing rule base and can select different marketing schemes and send personalized marketing information according to behavior characteristics of the target consumers to achieve the best marketing effect. Compared with other customer marketing products on the market, the method disclosed by the invention minimizes human burden on marketing of businesses while automatically optimizing the marketing effect.

The invention provides a win-win advertising pushing method based on a vehicle-mounted interaction information business platform. The method comprises the following steps: simulating a vehicle-mounted information display terminal user to develop the advertising business through an advertising commission way, and effectively helping the merchant perform the advertising promotion so as to drive the advertising business benefit of the vehicle-mounted interaction information business platform, thereby realizing the win-win beneficial effect; in an specific application of performing the advertising pushing, adopting a special judgement way for an idle period of the vehicle-mounted information display terminal and coordinating with a corresponding and targeted advertising pushing mode, thereby developing advertising information pushing and display business in different forms for the different conditions of the located vehicle of the vehicle-mounted information display terminal; and meanwhile, adjusting the advertising commission distribution proportion to achieve better advertising promotion effect for the merchant, and facilitating the platform to acquire higher advertising business benefit. The win-win advertising pushing method disclosed by the invention provides a new through for the advertising business operation of a newly-developed networked information platform.

The invention discloses a system of releasing a discount coupon through an electronic reading platform, and the system is realized through interaction among a user terminal, a server-side and a merchant terminal. The user terminal is electronic equipment with an electronic reading function. The server comprises an electronic subscription system which is used for generating user subscribed information and a discount information management system which is used for generating a user subscribed discount coupon. The merchant terminal comprises a subscribed discount coupon library and a discount coupon validation system. The invention additionally discloses a method of releasing the discount coupon by using the system. The system and the method not only can reduce the marketing costs of merchants, but also can promote marketing effects. When the system is used, the system firstly provides a user with commodity discount information of certain classifications in which the user is interested, and then after the user confirms to subscribe a certain discount coupon, an electronic discount coupon is automatically generated and is provided to the user. Therefore, the release of the discount coupon is pertinent and the goal of realizing a better marketing effect at a lower cost is achieved.

The invention discloses a marketing method based on free benefits, which includes the following steps: combining preferential promotion activities carried out by promoted clients or products themselves to form free benefits; collecting free benefits, receiving free benefits, or sharing free benefits with friends Obtain dividend rewards; new users of the promoted client or product complete receiving free benefits, and the promoted client will generate dividends; the first proportion of dividends will be rewarded to the first superior user; the second proportion of dividends will be rewarded to the second superior user; The third proportion of dividends will be rewarded to the third superior user; the users who promote the client will be confirmed to receive the corresponding dividends after completing the tasks of different amounts specified by different levels within the specified time according to different levels; the users who promote the client will receive free benefits; Users who promote the client withdraw or consume free benefits. The present invention has better marketing effects, better user stickiness, and higher cost-effective promotion.

The invention provides an on-line communication system and method for jewelry design. The on-line communication system for the jewelry design comprises a client side, a service side and a server independently in network connection with the client side and the service side; the server comprises a control chip, a permission access module, a jewelry design management module, a communication module, a jewelry design module, an image processing module, an image storage module, an image display module and a try-on module. Through the design of the communication module, customers can has a remote conversation with a jewelry designer, the designer applies own profession to finish the requirement of the customer in the jewelry design module, processes the three-dimensional model of the jewelry into a jewelry picture which is similar to a real object through the image processing module, and displays the jewelry picture to the customer through the image display module; the customer can upload a self-shot picture to carry out simulation try-on with the satisfactory jewelry picture, and the customer can obtain top-level service through the on-line communication system for the jewelry design so as to be favorable for the development of jewelry network marketing.

The invention relates to a cosmetic try-out display device, in particular to a cosmetic try-out display device for marketing. The invention is aimed at solving the technical problem of providing a cosmetic try-out display device for marketing. In order to solve the technical problem above, the invention provides the cosmetic try-out display device for marketing, wherein the device includes a flashlight, a holder, a support rod, a tray, a lifting gear, a storage battery, a fixed device and the like; the bottom of the holder is provided with rolling wheels, and the top of the holder is provided with the flashlight, and meanwhile, the interior rear wall of the holder is provided with the lifting gear and a water storage box; the lifting gear is positioned above the water storage box, and the front side of the lifting gear is connected with the support rod, the upper end of which is rotatably connected with the tray which is provided with annular grooves in different radii. The cosmetic try-out display device has the advantages of managing to focusing customers' attention, better catching customers' eyes, providing an obvious marketing effect, and appropriately disposing liquid waste after cleaning cosmetic samples used by customers.

The invention provides an H5 page manufacturing method based on Canvas, an electronic device and a storage medium. The electronic device and the manufacturing method are applied to a sales planning platform, and the operation is simple. The manufacturing method comprises the steps: intercepting a Canvas creating instruction for an H5 page; intercepting an element object adding instruction for theCanvas, intercepting a rendering model generating instruction for the Canvas image, intercepting a rendering model selecting instruction for the system, and intercepting an animation generating instruction for the selected rendering model; drawing an image required by a user on Canvas, and packaging the image into a rendering model for calling; selecting a to-be-rendered model, and arranging and superposing the to-be-rendered model to finally form an animation. By means of the method, non-professional marketing personnel can plan or browse animation pages of the activities, planning of the marketing activities is achieved, the marketing content is rich and vivid, the low-cost and high-benefit transmission efficiency is achieved, and the good marketing effect is achieved.

The invention discloses a keyword recommendation method and device. The method comprises the steps of obtaining a target industry and the current time; determining a target search keyword according tothe target industry and the current time, the target search keyword being a keyword whose search index satisfies a preset condition; and taking the target search keyword as a keyword to be recommended. According to the present invention, the technical problem that in the prior art, the recommendation of the search keywords has blindness is solved.

The invention provides a vehicle equipment-based driving behavior evaluation method and a vehicle equipment-based driving behavior evaluation device. The method comprises the steps of selecting vehicle equipment to acquire three driving behavior factors, i.e., vehicle mileage on that day, vehicle duration on that day and vehicle average speed per hour which are taken as factors for evaluating a driving behavior, then further comparing current driving behavior factors of a vehicle with reference values, calculating the deviation between the driving behavior factors and the corresponding reference values, and accumulating the results to obtain numerical driving behavior values; further obtaining corresponding categories according to different score area ranges; combining different scenes to realize applications such as schematic evaluation, driving situation reference evaluation and the like to provide suggestions and risk prompts for corresponding driving behaviors of a user. Therefore, the aim of enabling the user to form a good driving habit is achieved; furthermore, the method and the device are also used for launching precise marketing by an enterprise by aiming at different driving habits of users, so that a better marketing effect is achieved.

The invention discloses a marketing method based on advertisement delivery, which relates to the technical field of advertisement media. The method comprises the following steps: firstly, determiningthe delivery facing crowd; determining the applicable crowd and delivery range according to the function and use of the product, thereby determining the delivery facing crowd and the delivery characteristics of the advertisement; secondly, selecting a delivery channel: according to the characteristics of the product facing the crowd and the delivery of the advertisement, selecting an online delivery channel or an offline delivery channel or simultaneously selecting an offline delivery channel and an online delivery channel. The invention can not only help users to verify the different propaganda effects of different advertisement delivery modes on products, but also can adjust and select the most suitable advertisement delivery mode for the products according to the advertisement deliveryeffect, and help the products to achieve the maximum propaganda intensity, so as to achieve the best marketing effect.

The invention discloses a big data intelligent marketing system and a marketing method, and the marketing steps are as follows: step 1, establishing a marketing platform; step 2, increasing the numberof consumers; step 3, guaranteeing stickiness of the consumers to the platform; step 4, analyzing platform consumer big data. According to the big data intelligent marketing system and the marketingmethod provided by the invention, through the age of big data, a marketing person can customize operation for each consumer according to hobbies and degree of accepting services of the consumers. Withsuch big data, an enterprise not only can determine basic population characteristics of target populations, but also can gain insight into the hobbies of the consumers.

The embodiment of the invention provides an online marketing method and device based on indoor positioning. The method comprises the following steps: receiving a near field communication signal sent by at least one base station terminal and merchant information and base station information transmitted by a server; determining the current position of a client terminal according to the base station position of each base station terminal in the base station information and the corresponding near field communication signal; determining a target commodity in a peripheral preset area of the current position of the client terminal according to the current position of the client terminal and the commodity position in the merchant information, and pushing detailed information of the target commodity to a client. The indoor positioning technology can be effectively utilized to realize accurate positioning and navigation, commercial value points are vividly embodied, a good commodity marketing effect is achieved, and the base station terminal is low in price, capable of saving cost and high in practicability and generalization performance.

The invention relates to the technical field of marketing, and specifically discloses a precision marketing system for a gas station, and the system comprises a user side which is used for generatinga payment two-dimensional code; a cashier terminal used for inputting consumption information of a user and scanning the payment two-dimensional code to complete a transaction; an acquisition end usedfor acquiring image information of the refueling vehicle; and a server side used for acquiring the image information from the acquisition side, identifying the vehicle type based on the image information, acquiring the consumption information from the cashier side, generating marketing information based on the consumption information and the vehicle type, and sending the marketing information tothe user side. By adopting the technical scheme of the invention, accurate marketing can be carried out in the payment link of the gas station.

The invention relates to marketing terminal equipment and a marketing method thereof, and belongs to the technical field of network information. The marketing terminal equipment comprises a central processing module, and a human body induction module, an image acquisition module and a man-machine interaction module which are in communication connection with the central processing module; when someone approaches, the central processing module triggers the image acquisition module to perform image acquisition on the person, and sends the acquired image information to the central processing module; the central processing module carries out matching analysis on the received image, determines the characteristics of the customer, matches a corresponding artificial intelligence data set accordingto the characteristics of the customer and issues the data set to the man-machine interaction module; and the man-machine interaction module performs conversation and product introduction with the customer according to the received artificial intelligence data set. The marketing terminal equipment can interact with the consumer base, attract customers, mine potential customers, and promote corresponding commodity information to the customers according to the characteristics of the customers, so that the transaction achievement rate is improved, and the marketing effect is good.

The present invention discloses a promotion method. The method comprises the following steps of: S100, setting basic codes on packages of goods; S300, obtaining the basic codes; S500, obtaining activity codes corresponding to the goods; and S700, determining promotion activities in which the goods participate. The marketing effect is good.

The invention discloses a prize exchanging system based on a RFID (radio frequency identification) technology. The prize exchanging system comprises a touching screen, a bracelet with RFID tags, a RFID receiver, a main control computer, a showcase controller, and a voice output module. The touching screen is used for human-computer interacting, the bracelet with RFID tags is used for lottery drawing, the RFID receiver is used for reading information in RFID tags, the main control computer is connected with the RFID receiver and the touching screen, and is used for analyzing and processing information output by the RFID receiver and the touching screen and controlling the touching screen to display, the showcase controller is connected with the main computer and is used for controlling prizes showed in the showcase, and the voice output module is used for outputting voice signals. The prize exchanging system is simple in structure, novel and reasonable in design, convenient to be realized and operate; human-computer interface is friendly, prize exchanging procedures can be funny and interesting, consumers can be well attracted, marketing effect can be better, production cost can be reduced, and popularizing and application prospect is wide.

The invention relates to the technical field of advertisement marketing, and particularly discloses an intelligent marketing system based on an intelligent terminal, which comprises an information source for outputting multimedia programs, a server, and the intelligent terminal and a mobile terminal which are positioned in the same local area network; the server is used for carrying out content identification on all multimedia programs output by the information source and establishing an electronic program list; the intelligent terminal is used for acquiring feature information of a multimediaprogram watched by a user; the intelligent terminal also receives an electronic program list of the server, determines real-time advertisement content watched by the user based on the feature information and the electronic program list, and synchronizes the real-time advertisement content to the mobile terminal; and the mobile terminal pushes the corresponding mobile advertisement to the user based on the real-time advertisement content. By adopting the technical scheme of the invention, multi-terminal advertisement matching can be realized.

The invention relates to a brand accurate interactive marketing system based on a user mental evaluation big data algorithm model. The system comprises a server, and the server comprises a brand mentality evaluation module, a brand mentality interaction module, a brand interaction reward module, a brand commodity transaction module, a user library, a brand library, a brand interaction library, a brand reward library, a brand transaction library and a brand mentality evaluation library. The invention further relates to a brand accurate interactive marketing system and method based on the user mind evaluation big data algorithm model. The brand accurate interactive marketing method comprises the processes of brand mind evaluation, brand mind interaction, brand interaction rewarding and brandcommodity transaction. According to the brand-oriented accurate interactive marketing system and method based on the user mental evaluation big data algorithm model, the marketing effect is improved,the brand marketing cost is remarkably reduced, and the system and method have the advantages of strictly following payment according to the final purchasing effect, and being high in input-output ratio and good in marketing effect.

The invention relates to an order management method based on a 5G communication technology. The method comprises the following steps: collecting all signaling interaction messages in a current networkthrough a 5G communication module; extracting user behavior record information carried in the signaling interaction message; analyzing according to the user business and the market condition to obtain a user feature label; marketing decision support is provided for order management in combination with market dynamics and user feature tags; user behavior record information is collected for statistical analysis to obtain a user behavior condition and a market condition, and analysis is performed according to user business and the market condition to obtain a user feature label; marketing decision support is provided for order management in combination with market dynamics and user feature tags; statistical analysis, feature tags and marketing support are integrated, so that order managementwork can accurately explore target users and generalizable services according to the user feature tags, and a better marketing effect is achieved.

The invention discloses a method for comprehensively utilizing artificial rutile mother liquor in zinc concentrate treatment. The method comprises the step of carrying out pressure oxidation leaching on zinc concentrate and artificial rutile mother liquor. The method has the advantages that (1) the zinc concentrate is leached out by pressurizing and oxidizing the artificial rutile mother liquor, zinc in the zinc concentrate reacts with hydrochloric acid to generate a zinc chloride product, sulfur and iron are oxidized to generate elemental sulfur and iron oxide, and the hydrochloric acid in the mother liquor and valuable substances in the zinc concentrate are effectively utilized; (2) the zinc concentrate is leached out by pressurizing and oxidizing the artificial rutile mother liquor, so that the technical problems of environmental protection and economy of acid and iron treatment in the artificial rutile mother liquor treatment process are solved; and (3) the mother liquor treatment cost in the artificial rutile production process can be remarkably reduced, the amount of environment-friendly wastes in artificial rutile mother liquor treatment is reduced, and the production cost and the environment-friendly treatment cost are reduced. Due to the fact that the economic benefits are remarkable and the technology is feasible, the method has good market popularization benefits.

The invention relates to an automatic marketing method and system based on big data analysis. The method comprises the steps of collecting current communication real-time audio information of a marketing recommendation subject and a marketing recommended subject; sending the current communication real-time audio information to a big data processing center, and obtaining current consumption demand information of the marketing recommended subject; generating a current function demand label according to the current consumption demand information, and obtaining a standard equipment function label matched with the current function demand label; and generating a real-time equipment display instruction, and based on the real-time equipment display instruction, controlling a preset equipment carrying device to carry to-be-displayed marketing equipment corresponding to the current target function label to the idle to-be-filled display area. According to the method, real-time requirements are met in real time, so that the marketing matching accuracy is greatly improved, and meanwhile, an excellent marketing effect is achieved.