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Precision marketing system and method for gas station

A technology of precision marketing and gas station, applied in the field of marketing, it can solve the problem of inability to carry out precision marketing in the payment link, and achieve the effect of promoting secondary consumption, avoiding rejection psychology, and being highly targeted.

Pending Publication Date: 2019-12-13
重庆爱车联信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The purpose of the present invention is to provide a precise marketing system and method for gas stations to solve the problem that precise marketing cannot be carried out in the payment link

Method used

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  • Precision marketing system and method for gas station
  • Precision marketing system and method for gas station

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0042] Such as figure 1 As shown in , the precise marketing system for gas stations includes cash register, user end, server end and collection end.

[0043] The user end is used to generate the payment QR code; in this embodiment, the user end uses a mobile phone, specifically for the payment APP installed in the mobile phone to generate the payment QR code, such as Alipay, WeChat, YiPay, Cloud QuickPay and other payment APPs.

[0044] The cash register is used to enter the user's consumption information and scan the payment QR code to complete the transaction; the consumption information includes consumption items, quantity, consumption time and consumption amount. Consumption items include refueling items and non-oil items. Non-oil items refer to commodity sales at gas stations and convenience stores. Take the oil price in Chongqing as an example, for example, No. 95 gasoline, 30L, 2019 / 8 / 20 20:08, 209.7 or XX brand lubricating oil, 1 barrel, 2019 / 8 / 20 18:25, 188. In this...

Embodiment 2

[0062] The precise marketing system for gas stations differs from Embodiment 1 in that,

[0063] The server is also used to obtain the service publicity information and refueling time of each fleet; in this embodiment, the method of obtaining is manually entered by the staff. A convoy refers to a team consisting of three or more freight vehicles that uniformly transport a large amount of goods. Service publicity information includes information such as the goods transported by the fleet, the transport type of the fleet, and the transport distance.

[0064] In this embodiment, the marketing information also includes service publicity information of the fleet. When the marketing information pushed includes the service promotion information of the fleet, the user end is also used to obtain the user's push feedback and send it to the server; in this embodiment, the push feedback is interested or not interested; when the push feedback is not interested, The server re-matches the ...

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Abstract

The invention relates to the technical field of marketing, and specifically discloses a precision marketing system for a gas station, and the system comprises a user side which is used for generatinga payment two-dimensional code; a cashier terminal used for inputting consumption information of a user and scanning the payment two-dimensional code to complete a transaction; an acquisition end usedfor acquiring image information of the refueling vehicle; and a server side used for acquiring the image information from the acquisition side, identifying the vehicle type based on the image information, acquiring the consumption information from the cashier side, generating marketing information based on the consumption information and the vehicle type, and sending the marketing information tothe user side. By adopting the technical scheme of the invention, accurate marketing can be carried out in the payment link of the gas station.

Description

technical field [0001] The invention relates to the technical field of marketing, in particular to a precise marketing system and method for gas stations. Background technique [0002] With the continuous development of information technology, the circulation and use of information occupies an increasingly important position in various industries, especially in the service industry, providing users with personalized services based on user information can greatly improve user experience. [0003] As a service system that most motor vehicles need to use, gas stations have abundant user resources. However, the existing gas stations only passively provide refueling and commodity retail services according to the needs of users, and do not effectively use user data to provide services. The pertinence is not strong, the service function is single, and a large number of potential user resources are wasted. User experience also needs to be improved. [0004] Moreover, since the dat...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q20/32
CPCG06Q30/0201G06Q20/3276
Inventor 慕向洲
Owner 重庆爱车联信息技术有限公司
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