Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Promotion method and system

A basic and active code technology, applied in the commercial field, can solve problems such as the inability to judge the sales place of wine products, the inability to judge the sales place of wine promoters, and the inability to count the performance of promoters, so as to facilitate changes and improve enthusiasm

Inactive Publication Date: 2018-05-11
中酒云图(北京)网络技术有限公司
View PDF3 Cites 1 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, after the QR code label is pasted, it is impossible to set separate awards for some of the products. For example, for a certain wine that is sold nationwide, the merchant cannot Judging the sales place of the sold wine, it is impossible to set separate awards for different sales places
Taking wine as an example, in sales promotion activities, merchants usually employ many promoters. Different promoters have different abilities, and the effects of promotion (the amount of goods sold) are also different. However, due to the simultaneous promotion of multiple promoters The same type of wine, but the wine is printed with the same type of QR code label, the merchant cannot determine which promoter sold the wine, and it is impossible to count the number of promoters. achievement

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Promotion method and system
  • Promotion method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0012] This embodiment first introduces the sales promotion method of the present invention in detail. In general, the present invention sets separate activity codes for different promotional activities / promoters / promotional goods, sets the basic code on the commodity, and combines the basic code and activity code together for marketing activities and statistics, such as figure 1 shown.

[0013] S100: Set the base code on the product package.

[0014] In the present invention, each package of fast-moving consumer goods is pasted with a unique basic code, and the basic code can be a two-dimensional code, a bar code, or the like. Consumers can read the basic code after purchasing the product. For example, the basic code can be printed inside the packaging box, or the basic code can be printed on the outside of the packaging box and covered with a coating, so that consumers can only unpack the product after purchasing the product. The base code can only be seen by opening the b...

Embodiment 2

[0031] Correspondingly, such as figure 2 As shown, the present invention also provides a promotional system, including: a basic code, set on the commodity packaging; a first acquisition unit, used to obtain the basic code; a second acquisition unit, used to obtain the The corresponding activity code; a judging unit, configured to judge the promotional activities that the product can participate in according to the basic code and the activity code.

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The present invention discloses a promotion method. The method comprises the following steps of: S100, setting basic codes on packages of goods; S300, obtaining the basic codes; S500, obtaining activity codes corresponding to the goods; and S700, determining promotion activities in which the goods participate. The marketing effect is good.

Description

technical field [0001] The invention relates to business, in particular to a promotion method and system. Background technique [0002] At present, in order to carry out promotional activities for consumers, merchants will paste QR code labels on the product packaging of fast-moving consumer goods (such as cigarettes, alcohol, etc.), and consumers can get prizes after scanning the code, such as cash, coupons, physical goods, etc. Wait. However, after the QR code label is pasted, it is impossible to set separate awards for some of the products. For example, for a certain wine that is sold nationwide, the merchant cannot Judging the sales place of the sold wine, it is impossible to set separate awards for different sales places. Taking wine as an example, in sales promotion activities, merchants usually employ many promoters. Different promoters have different abilities, and the effects of promotion (the amount of goods sold) are also different. However, due to the simultane...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06Q30/02G06K17/00
CPCG06K17/0022G06Q30/0207
Inventor 卢科
Owner 中酒云图(北京)网络技术有限公司
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com