Promotion method and system

A basic and active code technology, applied in the commercial field, can solve problems such as the inability to judge the sales place of wine products, the inability to judge the sales place of wine promoters, and the inability to count the performance of promoters, so as to facilitate changes and improve enthusiasm

Inactive Publication Date: 2018-05-11
中酒云图(北京)网络技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, after the QR code label is pasted, it is impossible to set separate awards for some of the products. For example, for a certain wine that is sold nationwide, the merchant cannot Judging the sales place of the sold wine, it is impossible to set separate awards for different sales places
Taking wine as an example, in sales promotion activities, merchants usually employ many promoters. Di

Method used

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  • Promotion method and system
  • Promotion method and system

Examples

Experimental program
Comparison scheme
Effect test

Example Embodiment

[0011] Example 1

[0012] This embodiment first introduces the promotion method of the present invention in detail. In general, the present invention sets separate activity codes for different promotion activities / promoters / promotion products, sets a basic code on the product, and combines the basic code and the activity code for marketing activities and statistics, such as figure 1 Shown.

[0013] S100: Set the basic code on the product packaging.

[0014] In the present invention, a basic code with unique information is pasted on each product package of the fast-moving consumer goods, and the basic code may be a two-dimensional code, a barcode, or the like. Consumers can read the basic code after purchasing the product. For example, the basic code can be printed in the packaging box, or the basic code can be printed on the outside of the packaging box and covered by a coating, so that consumers can only remove it after purchasing the product. Open the box or scratch off the coati...

Example Embodiment

[0030] Example 2

[0031] Correspondingly, such as figure 2 As shown, the present invention also provides a promotion system, which includes: a basic code, which is set on the product package; a first acquisition unit, which is used to acquire the basic code; Corresponding activity code; a judging unit for judging the promotional activities that the product can participate in according to the basic code and the activity code.

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Abstract

The present invention discloses a promotion method. The method comprises the following steps of: S100, setting basic codes on packages of goods; S300, obtaining the basic codes; S500, obtaining activity codes corresponding to the goods; and S700, determining promotion activities in which the goods participate. The marketing effect is good.

Description

technical field [0001] The invention relates to business, in particular to a promotion method and system. Background technique [0002] At present, in order to carry out promotional activities for consumers, merchants will paste QR code labels on the product packaging of fast-moving consumer goods (such as cigarettes, alcohol, etc.), and consumers can get prizes after scanning the code, such as cash, coupons, physical goods, etc. Wait. However, after the QR code label is pasted, it is impossible to set separate awards for some of the products. For example, for a certain wine that is sold nationwide, the merchant cannot Judging the sales place of the sold wine, it is impossible to set separate awards for different sales places. Taking wine as an example, in sales promotion activities, merchants usually employ many promoters. Different promoters have different abilities, and the effects of promotion (the amount of goods sold) are also different. However, due to the simultane...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06K17/00
CPCG06K17/0022G06Q30/0207
Inventor 卢科
Owner 中酒云图(北京)网络技术有限公司
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