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A marketing method based on advertisement delivery

A technology of advertising placement and advertising, applied in marketing, commerce, equipment, etc., to achieve good marketing effects

Inactive Publication Date: 2018-12-18
HENAN INST OF ENG
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, with the progress of society and the development of the times, the publicity of a product often plays a very important role in the successful sales of the product, and even plays a decisive role, so advertising has become an important way of product publicity, but at present There is no systematic advertising marketing method to help products find the most suitable advertising method to achieve the greatest publicity effect

Method used

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  • A marketing method based on advertisement delivery
  • A marketing method based on advertisement delivery
  • A marketing method based on advertisement delivery

Examples

Experimental program
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Embodiment Construction

[0028] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the invention, but it should be understood that the protection scope of the present invention is not limited by the specific embodiments.

[0029] refer to figure 1 , figure 2 , image 3 , Figure 4 and Figure 5 , the present invention provides a marketing method based on advertising, including

[0030] Step 1. Determine the target audience

[0031] Pre-store the product demand range and customary advertising receiving methods of different groups of people, receive the input product function and usage data, and determine the applicable group and delivery range according to the product's function and usage, so as to determine the group-oriented and advertising delivery characteristics of advertising;

[0032] Step 2. Select distribution channels

[0033] Carry out comprehensive analysis and proce...

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PUM

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Abstract

The invention discloses a marketing method based on advertisement delivery, which relates to the technical field of advertisement media. The method comprises the following steps: firstly, determiningthe delivery facing crowd; determining the applicable crowd and delivery range according to the function and use of the product, thereby determining the delivery facing crowd and the delivery characteristics of the advertisement; secondly, selecting a delivery channel: according to the characteristics of the product facing the crowd and the delivery of the advertisement, selecting an online delivery channel or an offline delivery channel or simultaneously selecting an offline delivery channel and an online delivery channel. The invention can not only help users to verify the different propaganda effects of different advertisement delivery modes on products, but also can adjust and select the most suitable advertisement delivery mode for the products according to the advertisement deliveryeffect, and help the products to achieve the maximum propaganda intensity, so as to achieve the best marketing effect.

Description

technical field [0001] The invention relates to the technical field of advertising media, in particular to a marketing method based on advertising. Background technique [0002] Advertisement, as the name suggests, is to advertise widely, that is, to inform the general public of something. As far as its meaning is concerned, advertisements can be divided into broad and narrow senses. Advertisements in a broad sense refer to advertisements that are not for profit, such as government announcements, notices and statements of political parties, religions, education, culture, municipalities, social groups, etc. Advertisements in a narrow sense refer to advertisements for the purpose of profit, usually commercial advertisements, or economic advertisements, which are commercial and industrial enterprises selling goods or providing services, and disseminating goods or service information to consumers or through advertising media in a paid manner. s method. [0003] At present, wit...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 谢励
Owner HENAN INST OF ENG
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