Brand accurate interactive marketing system based on user mental evaluation big data algorithm model

Abstract

The invention relates to a brand accurate interactive marketing system based on a user mental evaluation big data algorithm model. The system comprises a server, and the server comprises a brand mentality evaluation module, a brand mentality interaction module, a brand interaction reward module, a brand commodity transaction module, a user library, a brand library, a brand interaction library, a brand reward library, a brand transaction library and a brand mentality evaluation library. The invention further relates to a brand accurate interactive marketing system and method based on the user mind evaluation big data algorithm model. The brand accurate interactive marketing method comprises the processes of brand mind evaluation, brand mind interaction, brand interaction rewarding and brandcommodity transaction. According to the brand-oriented accurate interactive marketing system and method based on the user mental evaluation big data algorithm model, the marketing effect is improved,the brand marketing cost is remarkably reduced, and the system and method have the advantages of strictly following payment according to the final purchasing effect, and being high in input-output ratio and good in marketing effect.

Description

technical field [0001] The present invention relates to a brand marketing system and method, in particular to an accurate interactive marketing system and method for a brand based on a big data algorithm model of user mental evaluation, which belongs to the field of brand marketing. Background technique [0002] At present, the channels used by brand manufacturers to market their brand products include: e-commerce platforms for selling goods (such as JD.com, Tmall), portal websites that display brand advertising content (such as Sina, Sohu, Netease), various information mobile apps (such as Toutiao, Tencent News, etc.), DSP advertising platforms based on real-time bidding (such as Baidu), various TV media (such as CCTV, Hunan Satellite TV, etc.), outdoor media (such as Focus Media, AirMedia), etc., its essence is mainly It is a business operation mode of marketing, without the content of big data point-to-point precise interactive marketing. [0003] The current consumer br...

AI Technical Summary

Problems solved by technology

[0004] The present invention discloses a brand accurate interactive marketing system and method based on a big data algorithm model based on user mental evaluation, which discloses a new scheme, and adopts an accurate interactive marketing system and method for a brand based on user mental evaluation big data algorithm model to improve the marketing effect, so that Consumers choose to have close and positive interactions with their favorite brands, which solves the chronic problems of existing brand marketing plans, one-way indoctrination, spreading the net everywhere, blindly expanding the coverage of publicity media, high marketing costs, and often unsatisfactory marketing effects

Images