Brand accurate interactive marketing system based on user mental evaluation big data algorithm model

An algorithm model and marketing system technology, applied in data processing applications, computing, marketing, etc., can solve problems such as one-way indoctrination, expanding the coverage of publicity media, and high marketing costs

Pending Publication Date: 2020-09-22
爱满信息技术(上海)有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention discloses a brand accurate interactive marketing system and method based on a big data algorithm model based on user mental evaluation, which discloses a new scheme, and adopts an accurate interactive marketing system and method for a brand based on user mental evaluation big data algorithm model to improve the mark

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  • Brand accurate interactive marketing system based on user mental evaluation big data algorithm model
  • Brand accurate interactive marketing system based on user mental evaluation big data algorithm model
  • Brand accurate interactive marketing system based on user mental evaluation big data algorithm model

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Example Embodiment

[0047] The invention is based on the user's mental evaluation big data algorithm model. The brand accurate interactive marketing system includes a server. The server includes a brand mental evaluation module, a brand mental interaction module, a brand interactive reward module, a brand commodity transaction module, a user library, a brand library, a brand interaction library, Brand reward library, brand transaction library, brand mental evaluation library, brand mental evaluation module is used to manage the user’s brand mental evaluation process, brand mental interaction module is used to manage the brand interaction process matching the user’s brand mentality, and brand interactive reward module is used for management Reward users for the process of brand interaction. The brand commodity transaction module is used to manage the user brand commodity transaction process, the user database is used to store and manage user characteristic information, the brand database is used to s...

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Abstract

The invention relates to a brand accurate interactive marketing system based on a user mental evaluation big data algorithm model. The system comprises a server, and the server comprises a brand mentality evaluation module, a brand mentality interaction module, a brand interaction reward module, a brand commodity transaction module, a user library, a brand library, a brand interaction library, a brand reward library, a brand transaction library and a brand mentality evaluation library. The invention further relates to a brand accurate interactive marketing system and method based on the user mind evaluation big data algorithm model. The brand accurate interactive marketing method comprises the processes of brand mind evaluation, brand mind interaction, brand interaction rewarding and brandcommodity transaction. According to the brand-oriented accurate interactive marketing system and method based on the user mental evaluation big data algorithm model, the marketing effect is improved,the brand marketing cost is remarkably reduced, and the system and method have the advantages of strictly following payment according to the final purchasing effect, and being high in input-output ratio and good in marketing effect.

Description

technical field [0001] The present invention relates to a brand marketing system and method, in particular to an accurate interactive marketing system and method for a brand based on a big data algorithm model of user mental evaluation, which belongs to the field of brand marketing. Background technique [0002] At present, the channels used by brand manufacturers to market their brand products include: e-commerce platforms for selling goods (such as JD.com, Tmall), portal websites that display brand advertising content (such as Sina, Sohu, Netease), various information mobile apps (such as Toutiao, Tencent News, etc.), DSP advertising platforms based on real-time bidding (such as Baidu), various TV media (such as CCTV, Hunan Satellite TV, etc.), outdoor media (such as Focus Media, AirMedia), etc., its essence is mainly It is a business operation mode of marketing, without the content of big data point-to-point precise interactive marketing. [0003] The current consumer br...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0202G06Q30/0207
Inventor 陈明季勇
Owner 爱满信息技术(上海)有限公司
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