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Intelligent marketing system based on intelligent terminal

A smart terminal and marketing system technology, applied in marketing, advertising, business, etc., can solve problems such as lack of correlation and difficulty in achieving marketing effects, and achieve the effect of deepening user impression, facilitating TV advertising and mobile advertising, and high accuracy

Active Publication Date: 2019-08-09
重庆勾正数据科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The two kinds of advertisements are not related to each other, and they fight independently; both want to impress users, but due to the limitations of existing technologies, it is difficult to achieve the desired marketing effect

Method used

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  • Intelligent marketing system based on intelligent terminal

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0035] Such as figure 1 As shown, the intelligent marketing system based on intelligent terminals includes sources, servers, intelligent terminals and mobile terminals.

[0036] The information source is used to output multimedia programs, and the information source includes one or more of cable TV signals, IPTV signals, and live video websites. In this embodiment, the information source uses IPTV signals.

[0037] The server is used to identify the content of all multimedia programs output by the information source, and establish an electronic program list. During content identification, the server obtains image information, sound information and identification information of all multimedia programs; establishes an electronic program list based on image information, sound information and identification information. The electronic program list is an index of multimedia programs; the electronic program list includes a channel list, and each channel in the channel list includes...

Embodiment 2

[0045] The intelligent marketing system based on intelligent terminals differs from the first embodiment in that it also includes a wireless router. In this embodiment, the smart terminal is a smart TV, and the mobile terminal is a smart phone, and both the smart TV and the smart phone are connected to a wireless local area network established by a wireless router.

[0046] After receiving the real-time advertisement content, the smart phone is also used to detect the orientation of the mobile phone screen. When the mobile phone screen is facing down, the smart phone will not proceed to the next step of processing; shopping data, and send the shopping data and real-time advertising content to the server. The shopping data includes the number of purchases of each product. When the screen of the mobile phone is facing down, the user will not be able to see the push information on the bright screen; in this case, no further processing can avoid unnecessary disturbance to the use...

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PUM

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Abstract

The invention relates to the technical field of advertisement marketing, and particularly discloses an intelligent marketing system based on an intelligent terminal, which comprises an information source for outputting multimedia programs, a server, and the intelligent terminal and a mobile terminal which are positioned in the same local area network; the server is used for carrying out content identification on all multimedia programs output by the information source and establishing an electronic program list; the intelligent terminal is used for acquiring feature information of a multimediaprogram watched by a user; the intelligent terminal also receives an electronic program list of the server, determines real-time advertisement content watched by the user based on the feature information and the electronic program list, and synchronizes the real-time advertisement content to the mobile terminal; and the mobile terminal pushes the corresponding mobile advertisement to the user based on the real-time advertisement content. By adopting the technical scheme of the invention, multi-terminal advertisement matching can be realized.

Description

technical field [0001] The invention relates to the technical field of advertising marketing, in particular to an intelligent marketing system based on an intelligent terminal. Background technique [0002] TV advertisements have great influence; however, the problem is that it is impossible to know exactly which audience has seen the advertisement and has been affected, so it is impossible to continuously exert influence on the audience to further promote the audience to take purchase actions. [0003] Mobile advertising is limited by the size of the screen, and its expressiveness is not as good as that of TV ads. However, mobile phones are naturally accurate, interactive, and high user stickiness, with high attention, strong interaction, effective conversion, secondary marketing, and integrated media. Moreover, mobile phones are portable devices that can continuously influence users. Therefore, mobile marketing has become the future direction for brand advertisers to carry...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04N21/4363H04N21/44H04N21/482
CPCG06Q30/0251G06Q30/0267G06Q30/0277H04N21/4363H04N21/44008H04N21/4825
Inventor 黎志
Owner 重庆勾正数据科技有限公司
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