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Automatic marketing method and system based on big data analysis

A big data and regional technology, applied in the field of big data, can solve the problems of inaccurate matching of big data marketing and poor marketing effect, etc.

Pending Publication Date: 2022-04-29
上海径硕网络科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Although the above-mentioned patent documents combine big data with marketing, and have achieved certain technical effects, such as providing richer product recommendations, improving the diversity and interest of product display, and achieving customer expansion for marketing. However, it still has the problem of inaccurate marketing matching based on big data and the resulting poor marketing effect

Method used

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  • Automatic marketing method and system based on big data analysis
  • Automatic marketing method and system based on big data analysis
  • Automatic marketing method and system based on big data analysis

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Embodiment Construction

[0067] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0068] In one embodiment, such as figure 1 As shown, an automated marketing method based on big data analysis is provided, and the method includes:

[0069] Step S100: collect real-time audio information of the current communication between the marketing recommendation subject and the marketing recommended subject based on the information exchange collection equipment set in the pre-defined preset marketing display area, the preset marketing display area is set with idle Display area to be filled;

[0070] Specifically, in this step, the preset marketing display area is ...

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Abstract

The invention relates to an automatic marketing method and system based on big data analysis. The method comprises the steps of collecting current communication real-time audio information of a marketing recommendation subject and a marketing recommended subject; sending the current communication real-time audio information to a big data processing center, and obtaining current consumption demand information of the marketing recommended subject; generating a current function demand label according to the current consumption demand information, and obtaining a standard equipment function label matched with the current function demand label; and generating a real-time equipment display instruction, and based on the real-time equipment display instruction, controlling a preset equipment carrying device to carry to-be-displayed marketing equipment corresponding to the current target function label to the idle to-be-filled display area. According to the method, real-time requirements are met in real time, so that the marketing matching accuracy is greatly improved, and meanwhile, an excellent marketing effect is achieved.

Description

technical field [0001] This application relates to the field of big data technology, in particular to an automated marketing method and system based on big data analysis. Background technique [0002] Big data, or huge amount of data, refers to the amount of data involved is so large that it cannot be captured, managed, processed, and organized within a reasonable period of time through mainstream software tools to help enterprises make more positive business decisions. Information. [0003] At present, big data is gradually applied in many different fields. For example, the invention patent with the publication number CN106651437A discloses a method of marketing customer extension based on big data. The main steps are as follows. Step 2: Analyze the data portraits of customers with high intentions and create customer group characteristics; Step 3: According to the customer group characteristics created in the second step, identify groups of people with similar characterist...

Claims

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Application Information

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IPC IPC(8): G06Q30/06G06Q10/06
CPCG06Q30/0623G06Q30/0631G06Q30/0643G06Q10/06311
Inventor 李明龙刘跃
Owner 上海径硕网络科技有限公司
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