Big data intelligent marketing system and marketing method

A marketing system and big data technology, applied in data processing applications, market data collection, marketing, etc., can solve problems such as the inability to meet technical requirements, and achieve the effect of optimizing marketing strategies

Inactive Publication Date: 2018-11-20
山东外贸职业学院
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  • Claims
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Problems solved by technology

[0003] The purpose of the present invention is to provide a big data intelligent marketing system an

Method used

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  • Big data intelligent marketing system and marketing method

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Embodiment Construction

[0013] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of the present invention.

[0014] The present invention provides a technical solution: a big data intelligent marketing system and marketing method. The marketing steps are as follows: Step 1: Build a marketing platform; Step 2: Increase the number of customers used; Step 3: Ensure customer stickiness to the platform; Step 4: Analyze the big data of platform customers.

[0015] Build a platform: construct through an expression builder, raw SQL, or through a predetermined filter; that is, based on an unlimited num...

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Abstract

The invention discloses a big data intelligent marketing system and a marketing method, and the marketing steps are as follows: step 1, establishing a marketing platform; step 2, increasing the numberof consumers; step 3, guaranteeing stickiness of the consumers to the platform; step 4, analyzing platform consumer big data. According to the big data intelligent marketing system and the marketingmethod provided by the invention, through the age of big data, a marketing person can customize operation for each consumer according to hobbies and degree of accepting services of the consumers. Withsuch big data, an enterprise not only can determine basic population characteristics of target populations, but also can gain insight into the hobbies of the consumers.

Description

Technical field [0001] The invention relates to the technical field of big data marketing, and specifically relates to a big data intelligent marketing system and a marketing method. Background technique [0002] In recent years, the trend of informatization and globalization based on the Internet and mobile Internet has profoundly changed our life mode, production mode, and competition mode. With the advent of the big data era, the demand for precision marketing is also rising. How to use technical means to dig deep-level relationships under big data to make marketing more accurate and effective has become the top priority of marketing. The result of traditional marketing methods is that the service quality is poor and cannot effectively improve the service efficiency to customers. Summary of the invention [0003] The purpose of the present invention is to provide a big data intelligent marketing system and marketing method to solve the existing technical defects and unachieva...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0251
Inventor 邱成峰
Owner 山东外贸职业学院
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