System and method of releasing discount coupon through electronic reading platform

Abstract

The invention discloses a system of releasing a discount coupon through an electronic reading platform, and the system is realized through interaction among a user terminal, a server-side and a merchant terminal. The user terminal is electronic equipment with an electronic reading function. The server comprises an electronic subscription system which is used for generating user subscribed information and a discount information management system which is used for generating a user subscribed discount coupon. The merchant terminal comprises a subscribed discount coupon library and a discount coupon validation system. The invention additionally discloses a method of releasing the discount coupon by using the system. The system and the method not only can reduce the marketing costs of merchants, but also can promote marketing effects. When the system is used, the system firstly provides a user with commodity discount information of certain classifications in which the user is interested, and then after the user confirms to subscribe a certain discount coupon, an electronic discount coupon is automatically generated and is provided to the user. Therefore, the release of the discount coupon is pertinent and the goal of realizing a better marketing effect at a lower cost is achieved.

Description

technical field [0001] The invention relates to a system for issuing coupons, in particular to a system for issuing coupons using an electronic reading platform. The present invention also relates to a method for issuing coupons based on the aforementioned system. Background technique [0002] When merchants conduct discount promotions, they often push promotional information to target users by issuing coupons. Traditional paper coupons need to be designed, typeset, printed and packaged before leaving the factory and handed over to the merchant, and finally the merchant arranges personnel to distribute them. Many problems will arise during this process, such as long cycle time, troublesome transportation and inventory, high cost, and There are many problems such as unclear goals and difficult statistics of coupon usage rates. Although electronic coupons have the advantage of low cost compared with traditional paper coupons, they also have problems such as unclear customer ...

AI Technical Summary

Problems solved by technology

Traditional paper coupons need to be designed, typeset, printed and packaged before leaving the factory and handed over to the merchant, and finally the merchant arranges personnel to distribute them. Many problems will arise during this process, such as long cycle time, troublesome transportation and inventory, high cost, and There are many problems such as unclear goals and difficult statistics of coupon usage rate

Although electronic coupons have the advantage of low cost compared with traditional paper coupons, they also have problems such as unclear customer goals. Merchants often lack enough channels to accurately push promotional information to users, and get coupons users may not like these promotions, and may even find them intrusive, and even if users find the promotion attractive at the time, this attraction can easily decrease over time

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