Marketing terminal equipment and marketing method thereof

Abstract

The invention relates to marketing terminal equipment and a marketing method thereof, and belongs to the technical field of network information. The marketing terminal equipment comprises a central processing module, and a human body induction module, an image acquisition module and a man-machine interaction module which are in communication connection with the central processing module; when someone approaches, the central processing module triggers the image acquisition module to perform image acquisition on the person, and sends the acquired image information to the central processing module; the central processing module carries out matching analysis on the received image, determines the characteristics of the customer, matches a corresponding artificial intelligence data set accordingto the characteristics of the customer and issues the data set to the man-machine interaction module; and the man-machine interaction module performs conversation and product introduction with the customer according to the received artificial intelligence data set. The marketing terminal equipment can interact with the consumer base, attract customers, mine potential customers, and promote corresponding commodity information to the customers according to the characteristics of the customers, so that the transaction achievement rate is improved, and the marketing effect is good.

Description

technical field [0001] The invention relates to a marketing terminal device and a marketing method thereof, belonging to the technical field of network information. Background technique [0002] The marketing actions in traditional stores are all done by local promoters. The main tasks include drainage, publicity, communication and final sales. Usually, some tools are used in stores to help promoters achieve these tasks, such as: 1) a small speaker that can play a promotional speech in a loop; 2) various promotional display boards; 3) an advertising machine that loops in advertising, etc. [0003] With the development of information technology and smart technology, the promotion terminal in the store can provide more functions, such as speech communication, product introduction, member recruitment and other functions. The technologies required to complete these functions include: speech recognition, speech synthesis, portrait recognition, natural language processing, big da...

AI Technical Summary

Problems solved by technology

Although the system can carry out intelligent sales and data collection to a certain extent, it is aimed at customers who are already buying, and what it collects is data information and customer information after purchase. It lacks active interaction with customers and cannot be achieved through interaction with customers. Transactions that affect sales performance

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