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Marketing system

A technology for marketing systems and users, applied in transmission systems, marketing, advertising, etc., can solve problems such as limited scenarios and achieve good marketing effects

Inactive Publication Date: 2017-01-25
深圳赢时通网络有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0006] The technical problem to be solved by the embodiments of the present invention is to provide a marketing system that solves the problem of limited scenarios when merchants implement marketing plans in the prior art

Method used

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Embodiment Construction

[0017] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0018] figure 1 It is a structural block diagram of an embodiment of a marketing system of the present invention, including: at least one base station device 1, which is set in a specific area, used to collect equipment information of users entering the area, and send the collected equipment information to the network Server 2. The network server 2 is configured to receive the collected device information, and generate user behavior data according to the device information. The information sending device 3 is used for screening target users according to user behavior data, and sending specified information to the target users.

[0019] In a specific implementation, the base station device 1 can be deployed in multiple business districts, so as to track the locat...

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Abstract

The invention discloses a marketing system comprising at least one base station device. The system is arranged in a specific area for collecting device information of users entering the area, and the collected information is transmitted to a network server, which is used to receive the collected device information and generate user behavior data based on the device information. The system also comprises an information transmitting device for filtering the target user based on the user behavior data and transmitting the designation information to the target user. The marketing system provided not only can achieve the small-scale user behavior tracking, but also integrate the user behavior in multiple offline commercial districts, thus implementing the marketing plan in a larger geographical scope, and obtaining the better marketing effect.

Description

technical field [0001] The invention relates to the field of marketing, in particular to a marketing system. Background technique [0002] Location-based scene marketing is currently mainly realized through WiFi probes and beacon base stations. [0003] WiFi probe technology refers to the technology based on WiFi detection technology to identify smartphones or WiFi terminals that have turned on WiFi in the area covered by the probe. When the user walks into the area covered by the WiFi probe signal and the user's WiFi device is turned on, the The probe can detect the user's equipment and obtain the MAC address of the user equipment. Through the obtained user device information, the WiFi probe can obtain data such as passenger flow, user stay time, and user visit frequency in the area covered by the probe, which is convenient for merchants to formulate marketing plans and promote products. [0004] Beacon technology means that by using low-power Bluetooth technology, the be...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04W4/02G06Q30/02
CPCH04W4/02G06Q30/02G06Q30/0251G06Q30/0255G06Q30/0261G06Q30/0271H04L67/55
Inventor 丁江伟杨云灏杜涵
Owner 深圳赢时通网络有限公司
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