Smart coupon issuing method and device, and method and device for verification by employing smart coupon

Abstract

The present invention discloses a smart coupon issuing method and device, and a method and a device for verification by employing a smart coupon. The smart coupon issuing method comprises the steps of: when a coupon issuing activity condition is triggered, obtaining a smart coupon template carrying a special offer range values and user consumption features; according to the user consumption features, determining a special offer final value from the special offer range value; creating a smart coupon example according to the special offer final value, and returning the smart coupon example. Based on the scheme provided by the embodiment, the special offer final value is calculated according to the user consumption features to achieve flexibly design the discount degree and/or usage thresholdof the smart coupon example, allow merchants to achieve the optimal marketing effect, reduce the unnecessary marketing expenditure of the merchants, further promote the user consumption and improve the merchant profit margin.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for issuing smart coupons, and a verification method and device for using smart coupons. Background technique [0002] With the development of Internet technology and mobile terminal technology, more and more merchants issue electronic coupons to users through the Internet, and users can directly use electronic coupons to consume or obtain discounts in the process of enjoying the services provided by merchants. Electronic coupons refer to commercial vouchers issued by various merchants and produced, disseminated and used in various electronic media. Electronic coupons include: cash coupons, discount coupons, discount coupons, discount coupons, such as red envelopes, coupons, etc. At present, electronic coupons have been accepted and used by more and more users. [0003] In the existing method of issuing coupons, merchants generally set all kinds of coup...

AI Technical Summary

Problems solved by technology

[0004] In addition, when merchants create coupons, they don’t know the user’s information, such as whether the user is sensitive to discounts, the level of spending power, the number of consumers this time (for example, he is responsible for ordering food, but the actual number of people dining is more than one), purchasing habits (such as The regular single purchase quantity of a single product), however, these are important factors that affect the actual use of coupons. For example, in a restaurant where the average per capita consumption is 10 yuan, the threshold amount for two users who come together is 13 For example, providing a no-threshold discount coupon applicable to Mengniu milk to a user who often comes to the supermarket and buys a box of Mengniu milk will not be able to effectively increase the unit price of customers, and the single product list The number of purchases per time may even cause merchants to spend marketing costs out of thin air and reduce profit margins. That is to say, they often cannot get the optimal marketing effect.

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