Win-win advertising pushing method based on vehicle-mounted interaction information business platform

Abstract

The invention provides a win-win advertising pushing method based on a vehicle-mounted interaction information business platform. The method comprises the following steps: simulating a vehicle-mounted information display terminal user to develop the advertising business through an advertising commission way, and effectively helping the merchant perform the advertising promotion so as to drive the advertising business benefit of the vehicle-mounted interaction information business platform, thereby realizing the win-win beneficial effect; in an specific application of performing the advertising pushing, adopting a special judgement way for an idle period of the vehicle-mounted information display terminal and coordinating with a corresponding and targeted advertising pushing mode, thereby developing advertising information pushing and display business in different forms for the different conditions of the located vehicle of the vehicle-mounted information display terminal; and meanwhile, adjusting the advertising commission distribution proportion to achieve better advertising promotion effect for the merchant, and facilitating the platform to acquire higher advertising business benefit. The win-win advertising pushing method disclosed by the invention provides a new through for the advertising business operation of a newly-developed networked information platform.

Description

technical field [0001] The invention belongs to the field of mobile communication network application technology and vehicle-mounted information interaction technology, and in particular relates to a win-win advertising push method based on a vehicle-mounted interactive information service platform. Background technique [0002] With the development of my country's automobile industry, the number of family and personal vehicles continues to increase. The consumer goods of automobiles have become more and more popular in people's daily life. Coupled with the rapid development of Internet technology and mobile communication network technology, vehicles have realized network information interconnection. The era of Internet of Vehicles has gradually arrived. However, at present, the Internet of Vehicles technology that is mainly used in vehicles usually provides online streaming media services such as online navigation and on-board music to drivers and passengers in vehicles thro...

AI Technical Summary

Problems solved by technology

[0005] However, although the vehicle-mounted interactive information service platform has developed into a new network information platform, compared with the handheld mobile intelligent terminal platform, the vehicle-mounted interactive information service platform is different due to its own application environment and technical characteristics. To start an advertising business, you need to overcome several difficulties

On the one hand, since the vehicle-mounted information display terminal in the vehicle-mounted interactive information service platform is used to display information to users outside the vehicle, users in the vehicle cannot view the advertisement information displayed on the vehicle-mounted information display terminal to obtain The required product promotion consultation, and the advertisement display of the vehicle information display terminal may also affect the users in the vehicle to control the vehicle information display terminal to perform the specified interactive information display operation through the mobile client, which brings inconvenience to use. Therefore, how to make the The use of vehicle-mounted information display terminals Users are willing to receive advertising information displayed by the platform through their vehicle-mounted information display terminals, which is a difficult problem

On the other hand, the advertising audiences for displaying advertising information through the vehicle information display terminal are passers-by around the vehicle where the vehicle information display terminal is located, drivers and passengers in the rear vehicle, etc., and vehicles often pass by. The time that the group stays in front of the eyes is relatively short, so how to ensure a better advertising promotion effect under such limited application conditions is a problem that advertising merchants are more concerned about, and it is also a problem faced by the vehicle-mounted interactive information business platform to carry out advertising business problem