Online marketing method and device based on indoor positioning

Abstract

The embodiment of the invention provides an online marketing method and device based on indoor positioning. The method comprises the following steps: receiving a near field communication signal sent by at least one base station terminal and merchant information and base station information transmitted by a server; determining the current position of a client terminal according to the base station position of each base station terminal in the base station information and the corresponding near field communication signal; determining a target commodity in a peripheral preset area of the current position of the client terminal according to the current position of the client terminal and the commodity position in the merchant information, and pushing detailed information of the target commodity to a client. The indoor positioning technology can be effectively utilized to realize accurate positioning and navigation, commercial value points are vividly embodied, a good commodity marketing effect is achieved, and the base station terminal is low in price, capable of saving cost and high in practicability and generalization performance.

Description

technical field [0001] This application relates to the field of online marketing, in particular to an indoor positioning-based online marketing method and device. Background technique [0002] At present, people use online search maps or map navigation software to search for information near them. Most of the existing navigation systems use GPS technology or GPS-like technology. GPS technology is a technology for navigation based on the time difference between signal transmission and reception. The device continuously receives the atomic time and satellite position information signals transmitted by the satellite, and the device calculates the time difference between the satellite signal sending and the device receiving, and finally calculates the device relative at the position of the satellite. The accuracy of real GPS navigation is at the level of ten meters. In our daily life, mobile devices (such as mobile phones) that we carry with us are often not equipped with a G...

AI Technical Summary

Problems solved by technology

Specifically, the signal strength of indoor GPS is weak, and the positioning accuracy is low. At the same time, the power consumption of mobile devices is accelerated due to the difficulty of receiving GPS

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