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Multimedia network advertisement releasing system

A network advertising and multimedia technology, applied in data exchange details, commerce, instruments, etc., can solve the problems of poor flexibility and real-time performance, and achieve good real-time performance and good flexibility

Inactive Publication Date: 2010-12-01
HANGZHOU YILIAN BUSINESS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In order to overcome the deficiencies of the existing advertising publishing system, such as manual replacement of the advertising content of the terminal, poor flexibility, and poor real-time performance, the present invention provides a multimedia network that automatically releases the advertising content of the terminal machine, has good flexibility, and has good real-time performance Advertising system

Method used

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  • Multimedia network advertisement releasing system

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Embodiment Construction

[0025] The present invention will be further described below in conjunction with the accompanying drawings.

[0026] refer to Figure 1 to Figure 8 , a multimedia network advertisement publishing system, including a terminal for playing advertisements and a server for accepting advertisements and controlling advertisements, the server and each terminal are connected to the network, and the servers include:

[0027] The advertising delivery control module is used to receive the advertising content delivered by the advertiser, and the advertising content includes video, picture or scrolling subtitles, and is stored in the storage module;

[0028] The terminal selection module is used to select each terminal in the area according to the area where the advertisement is placed selected by the advertiser;

[0029] The advertising execution module is used to transmit the advertising content in the storage module to the selected terminal, and insert the advertising content into the o...

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Abstract

The invention relates to a multimedia network advertisement releasing system which comprises terminal machines and a server, wherein the terminal machines are used for playing advertisement; the server is used for receiving advertisement release and controlling advertisement playing, and the server and each terminal machine are connected with an internet; and the server comprises an advertisement release controlling module, a terminal machine selecting module and an advertisement release executing module, wherein the advertisement release controlling module is used for receiving the advertisement content released by an advertiser, and the advertisement content contains videos, pictures or roll titles and is stored in a storage module; the terminal machine selecting module is used for selecting each terminal machine according to the area of the released advertisement selected by the advertiser; and the advertisement release executing module is used for transferring the advertisement content in the storage module to the selected terminal machine and inserting the advertisement content into the original advertisement content playing sequence table to be played sequentially. The system of the invention can automatically release the advertisement content of each terminal machine and has good flexibility and excellent real-time property.

Description

technical field [0001] The invention relates to a network advertisement issuing system. Background technique [0002] Today's multimedia publishing can be divided into two types, plug-in card playback and wireless TV playback. The traditional mode is plug-in card mode, such as Focus Media. Since the update advertisement uses the form of manual replacement of the memory card to replace the advertisement, the update speed of the advertisement is slow, and Advertisers also have restrictions on placing advertisements. They can only submit creatives to the platform, and the platform will dispatch them to a certain area to update the advertisements, which makes the flexibility of placing advertisements very poor. [0003] The overall operating cost of wireless TV broadcasting is high, and the content played by each terminal is the same, without personalization, and it is impossible to accurately attract potential consumers. Contents of the invention [0004] In order to overc...

Claims

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Application Information

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IPC IPC(8): G06Q30/00H04L12/18
Inventor 王洪涛
Owner HANGZHOU YILIAN BUSINESS
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