Advertisement scheduling method and advertisement server

A scheduling method and advertising technology, applied in the field of Internet advertising, can solve problems such as the need to improve the accuracy of advertising delivery, and achieve the effect of improving delivery effect, improving accuracy, and achieving flexibility.

Inactive Publication Date: 2013-11-06
亿赞普(北京)科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0006] However, the accuracy of ad delivery still needs to be improved

Method used

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  • Advertisement scheduling method and advertisement server
  • Advertisement scheduling method and advertisement server
  • Advertisement scheduling method and advertisement server

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Embodiment Construction

[0065] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.

[0066] In order to make full use of advertisement delivery opportunities, this application proposes a method for scheduling advertisements based on road conditions, which solves the problem of scheduling different advertisements for advertisement audiences under different road conditions.

[0067] The implementation process of the method described in the present application will be described in detail below through an embodiment.

[0068] refer to figure 1 As shown, it is a flow chart of a method for scheduling advertisements according to road conditions according to the embodiment of the present application.

[0069] In this embodiment, two entities are involved, the mobile terminal and the advertiseme...

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Abstract

The invention provides an advertisement scheduling method and an advertisement server. Accuracy of advertisement injecting is improved. The method comprises the steps that current position information of a single mobile terminal or shared position information of a plurality of mobile terminals is acquired; road condition information comprising geographical location is inquired, road condition information matched with the current position information of the single mobile terminal is acquired, or road condition information matched with the shared position information of the mobile terminals is acquired; according to the preset corresponding relationship of different kinds of road condition information and different advertisements, the advertisements matched with the road condition information are scheduled, and the advertisements are injected to the corresponding mobile terminals. The advertisement injecting chance can be fully used, the advertisements are scheduled for users under different road conditions, and advertisement injecting effect is improved.

Description

technical field [0001] The present application relates to the technical field of Internet advertisements, in particular to an advertisement scheduling method and an advertisement server for realizing advertisement scheduling. Background technique [0002] Online advertising is advertising on the Internet. It is a high-tech advertising operation method that uses advertising banners, text links, and multimedia methods on the website to publish or publish advertisements on the Internet and deliver them to Internet users through the Internet. [0003] Compared with the traditional four major communication media (newspapers, magazines, TV, radio) and the recently favored outdoor advertising, online advertising has unique advantages and is an important part of the implementation of modern marketing media strategy. [0004] With the development of the Internet, users can not only browse advertisements when browsing the web, but also different users can see different advertisements ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04W4/02H04W4/12
Inventor 谢令
Owner 亿赞普(北京)科技有限公司
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