Method and device for pushing mobile internet content based on user preference

A mobile Internet and push device technology, applied in the field of mobile Internet, can solve problems such as difficulty in obtaining and pushing preference information

Active Publication Date: 2014-01-29
CHINA MOBILE GRP GUANGDONG CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0009] The present invention provides a user preference push method and device for mobile Internet content, which is used t

Method used

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  • Method and device for pushing mobile internet content based on user preference
  • Method and device for pushing mobile internet content based on user preference
  • Method and device for pushing mobile internet content based on user preference

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Embodiment Construction

[0059] The embodiments of the present invention will be described in detail below with reference to the accompanying drawings, but the present invention can be implemented in many different ways defined and covered by the claims.

[0060] figure 1 Represents the flow chart of the method for pushing user preference of mobile Internet content described in the embodiment of the present invention;

[0061] see figure 1 As shown, the user preference push methods for mobile Internet content include:

[0062] S101: Obtain first information accessed by the user based on the access behavior of the user;

[0063] S103: Classify and process the network content involved in the user in the first information to obtain second information;

[0064] S105: Score the preference of the user according to the second information to obtain preference information of the user;

[0065] S107: Push network content corresponding to the preference information to a corresponding user according to the pr...

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Abstract

The invention provides a method and device for pushing mobile internet content based on user preference for obtaining internet content preference information of a user according to access of the user and pushing pointed content to the user according to the preference information. The method for pushing the mobile internet content based on the user preference comprises the steps that first information to which the user has access is obtained according to the access behavior of the user; the network content relevant to the first information is classified to obtain second information; the preference of the user is graded according to the second information to obtain the preference information of the user, and the network content corresponding to the preference information is pushed to the corresponding user according to the preference information. By means of the technical scheme, the preference information of the user is obtained through the network, the potential customers can be located according to the preference information, and the efficiency of popularizing the network service is improved.

Description

technical field [0001] The present invention relates to the field of mobile Internet, and more specifically, to a method and device for pushing user preference of mobile Internet content. Background technique [0002] The traditional telecommunication system is mainly based on voice, and basically does not consider the processing of reading content form, so it cannot support the analysis of Internet content preferences; while the existing content analysis technology is mainly based on text processing technology, which needs to go deep into the information subject for keyword matching Only after text recognition processing can the user's specific content preferences be analyzed. For operators with hundreds of millions of users, this solution needs to invest a lot of resources in both development and maintenance. [0003] According to the current academic papers and project construction research related to Internet content analysis, the existing systems or solutions are summa...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 张湛梅叶始新罗芸陈东明屈强
Owner CHINA MOBILE GRP GUANGDONG CO LTD
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