Method and device for providing advertiser authentication information

Abstract

Provided are a method and a device for providing advertiser authentication information. The method for providing advertiser authentication information comprises the following steps performed on a server side: receiving a search request containing a search word from a webpage client, matching the search word with a search promotion library to obtain search promotion information, and adding identity authentication information to the search promotion information and sending the search promotion information with the identity authentication information added to the webpage client if the search promotion information is obtained by matching the search word with the search promotion library.

Description

technical field [0001] This application relates to a method and device for providing advertiser authentication information, in particular to a method and device for providing advertiser's identity authentication information when providing advertiser's promotional information to users, so that users can information to determine the true identity of the advertiser. Background technique [0002] Currently, the search engine can provide the advertiser's promotional information to the user according to the search information provided by the user, so that the user can obtain desired products or services through the advertiser's promotional information. [0003] However, although online promoters conduct a more thorough review of the information provided by advertisers when they register their account information and promotion information, there are also some unscrupulous merchants who intend to conduct promotional activities that do not conform to commercial norms or even violate ...

AI Technical Summary

Problems solved by technology

[0003] However, although online promoters conduct a more thorough review of the information provided by advertisers when they register their account information and promotion information, there are also some unscrupulous merchants who intend to conduct promotional activities that do not conform to commercial norms or even violate the law through search engines.

For example, register multiple accounts, and only use some of them to promote products or services that deceive consumers; another example, register legitimate account information, but in actual promotion, provide promotional content that harms the interests of consumers

When users search, they only get the advertiser's promotional information, but they cannot know the real identity of the advertiser for merchants that the user did not know before.

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