Advertisement providing apparatus and method for providing advertisements

A technology for advertising and advertising information, applied in the input/output process of data processing, the input/output of user/computer interaction, structured data retrieval, etc.

Inactive Publication Date: 2014-08-13
SAMSUNG ELECTRONICS CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in these traditional advertisement delivery methods, the push method of one-way delivery of advertisements can make users receive unwanted advertisements.

Method used

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  • Advertisement providing apparatus and method for providing advertisements
  • Advertisement providing apparatus and method for providing advertisements
  • Advertisement providing apparatus and method for providing advertisements

Examples

Experimental program
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Embodiment Construction

[0033] Embodiments of the present invention have been described in detail with reference to the accompanying drawings. The same or similar components may be denoted by the same or similar reference numerals even though these components are illustrated in different figures. Detailed descriptions of construction processes known in the art may be omitted to avoid obscuring the subject matter of the present invention.

[0034] An embodiment of the present invention provides an advertisement providing device and method for recording advertisement audio signals output from various advertisement media such as TV, PC, and radio on a mobile device, and using the recorded advertisement audio data to provide advertising information.

[0035] According to an embodiment of the present invention, the advertisement providing device may include, for example, a mobile terminal, etc., and may record an advertisement audio signal and request advertisement information corresponding to the record...

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PUM

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Abstract

Methods and apparatus are provided for providing advertisements in an advertisement providing apparatus. An advertising audio signal is received and recorded, the recorded advertising audio signal is converted into audio data, and the audio data is stored, at the advertisement providing apparatus. The audio data and targeting purpose data are transmitted from the advertisement providing apparatus to an advertising server. Relevant advertising information is retrieved from among a plurality of advertising information stored in advance in an advertisement Database (DB), using the received audio data and the targeting purpose data. The received advertising information is transmitted from the advertising server to the advertisement providing apparatus. The advertising information is output from the advertisement providing apparatus.

Description

technical field [0001] The present invention generally relates to an advertisement providing device and a method of providing advertisement, and more particularly, to an advertisement providing device and method for providing an advertisement number using an audio message. Background technique [0002] Due to the frequent use of mobile terminals, many efforts have been made to generate revenue by providing advertisements on mobile terminals. [0003] Conventional methods of providing advertisements on mobile terminals include methods of creating advertisements including, for example, coupons, mileage, or discounted services in the form of text or images, and unidirectionally delivering the created advertisements to mobile terminals. Another traditional method includes presenting a pre-created mobile advertising station to the user, trying to induce the user to directly access the mobile advertising station on the mobile terminal. In another conventional method, a user may r...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W88/02G06Q30/02G06F3/01H04W88/18
CPCG06F1/1684G06F1/1694G06F3/01G06F3/017G06F3/06G06F3/167G06F15/16G06F16/00G06F16/23G06Q30/0241H04W88/02
Inventor 林采荣朴东昱李贞王恩
Owner SAMSUNG ELECTRONICS CO LTD
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