Digital watermark anti-counterfeiting anti-channel conflict system of product and application method thereof

Abstract

The invention relates to a digital watermark anti-counterfeiting anti-channel conflict system of a product. Product information is stored to a server side, a client side collects a watermark area image of a product package added with a digital watermark, and the watermark area image is uploaded to the server side to be retrieved and verified. The invention correspondingly designs an application method of the digital watermark anti-counterfeiting anti-channel conflict system of the product. The application method specifically comprises a digital watermark adding method and a digital watermark verification method, the a remote anti-counterfeiting anti-channel conflict function of the digital watermark can be realized through a method process that the digital watermark verification method and the digital watermark verification method are mutually asymmetric, product authenticity is guaranteed, and the market circulation order of the product is guaranteed.

Description

technical field [0001] The invention relates to a product digital watermark anti-counterfeiting and anti-smuggling system and an application method thereof. Background technique [0002] The phenomenon of "fleeing goods" has seriously threatened the marketing system of enterprises for a long time. The main reason is that distributors or agents, driven by interests, transfer products to non-affiliated distribution areas for cross-regional sales without permission, resulting in market imbalance and imbalance between supply and demand. The price system is destroyed, the reputation of the manufacturer is severely reduced, the enthusiasm of the agents is seriously dampened, the sales performance cannot be achieved, and the company has caused serious loss of profits, which has become a cancer in the company's marketing system. [0003] At present, the commonly used anti-smuggling method in the market is mainly to give the product an area mark, so that the product can only be sold ...

AI Technical Summary

Problems solved by technology

[0002] The phenomenon of "fleeing goods" has seriously threatened the marketing system of enterprises for a long time. The main reason is that distributors or agents, driven by interests, transfer products to non-affiliated distribution areas for cross-regional sales without permission, resulting in market imbalance and imbalance between supply and demand. The price system has been destroyed, the reputation of the manufacturer has seriously declined, and the enthusiasm of agents has been severely dampened. Sales performance cannot be achieved, causing serious loss of profits to the enterprise, and has become a cancer in the enterprise marketing system.

[0003] At present, the commonly used anti-smuggling method in the market is mainly to give the product an area mark, so that the product can only be sold in a special area, but the agent of the cross-storage can copy the mark or destroy the mark, so that most of the current anti-smuggling The method of channeling goods is invalid. Therefore, the existing methods for preventing channeling goods still cannot achieve the expected effect and need to be further improved

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