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Search engine based data processing method and platform

A search engine and data processing technology, applied in the Internet field, can solve problems such as complex data structure, many types of indicators, and statistics that have not yet been constructed, so as to improve experimental efficiency and save experimental resources.

Active Publication Date: 2015-01-14
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the field of Internet search, due to the complex data structure and many types of indicators that the Internet needs to detect, no suitable statistics have been constructed to perform A / B testing.
The existing technology determines whether the experiments on various indicators are effective by judging whether the absolute difference A-B or the relative difference A / B is within the empirical range. However, due to judging whether the absolute difference A-B or the relative difference A / B is within the empirical range The way of guilt is completely dependent on experience, so it is not objective

Method used

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  • Search engine based data processing method and platform

Examples

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Embodiment 1

[0026] figure 1 It is a schematic flow chart of the search engine-based data processing method provided in Embodiment 1 of the present invention, figure 2 for figure 1 One of the scene diagrams in the shown embodiment, image 3 for figure 1 The second schematic diagram of the scene in the illustrated embodiment; figure 1 will combine figure 2 and image 3 description, such as figure 1 As shown, the embodiment of the present invention includes the following steps:

[0027] Step 101, obtain N×r initial statistical information in N time periods through the search results of the search engine, wherein each time period in N time periods corresponds to r initial statistical information for setting click positions, and the initial The statistical information includes the sample size, the first mean and the first variance corresponding to the sample size, and N and r are both positive integers.

[0028] Step 102: Perform weighted combination of the first mean and the first v...

Embodiment 2

[0038] Figure 4 It is a schematic flowchart of the search engine-based data processing method provided in Embodiment 2 of the present invention, Figure 5 for image 3One of the schematic diagrams of the scene in the illustrated embodiment; Figure 4 will combine Figure 5 description, such as Figure 4 As shown, the embodiment of the present invention includes the following steps:

[0039] Step 201, obtain N×r initial statistical information in N time periods through the search results of the search engine, and perform step 202; wherein, each time period in N time periods corresponds to r initial set click positions Statistical information, the initial statistical information includes the sample size, the first mean and the first variance corresponding to the sample size, N, r are both positive integers.

[0040] Step 202, clustering the data in each of the N time periods according to the click position, and counting the first mean and first variance of the r clustering...

Embodiment 3

[0069] Image 6 A schematic structural diagram of a data processing platform based on a search engine provided by Embodiment 3 of the present invention. like Image 6 As shown, the data processing platform of the embodiment of the present invention includes: a first acquisition module 61 , a first processing module 62 , a second processing module 63 and a second acquisition module 64 .

[0070] The first obtaining module 61 is used to obtain N×r initial statistical information in N time periods through the search results of the search engine, wherein each time period in the N time periods corresponds to r set click positions Initial statistical information, the initial statistical information includes the sample size, the first mean and the first variance corresponding to the sample size, N, r are both positive integers.

[0071] The first processing module 62 is used to perform the first mean value and first variance of the r sample sizes corresponding to the r set click po...

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Abstract

The invention discloses a search engine based data processing method and platform. The method includes: acquiring N*r pieces of initial statistical information within N time periods through search results of a search engine; performing weighted merging on a first average and a first variance of r sample sizes corresponding to r set click positions within each of the N time periods by taking respective sample sizes as weights so as to obtain a second average and a second variance after the positions within each of the N time periods are merged; performing weighted merging on the second average and the second variance on time after merging of the N positions so as to obtain an overall average and an overall variance corresponding to the N time periods; acquiring a statistic used for A / B test according to the overall average and the overall variance. By the method and platform, effective inspection can be performed on indexes in internet search through A / B test, and scientific and objective bases are provided for analysts for experiment effect evaluation.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a data processing method and platform based on a search engine. Background technique [0002] On the search pages of search engines, hundreds of commercial products and strategies are tested with small traffic every year. Whether these products and strategies can be launched with full traffic is determined by evaluating the experimental effects of various indicators. At present, the more commonly used method in the fields of biology, medical treatment and education is A / B test (A / B test). However, in the field of Internet search, due to the complex data structure and many types of indicators that the Internet needs to detect, no suitable statistics have been constructed to perform A / B testing. The existing technology determines whether the experiments on various indicators are effective by judging whether the absolute difference A-B or the relative difference A / B is within ...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/951
Inventor 郑鹏韩聪
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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