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Brand evaluation method and brand evaluation device

A brand and keyword technology, applied in the field of information processing, can solve problems such as low accuracy and lack of comprehensive brand evaluation, and achieve the effect of accurate calculation results

Inactive Publication Date: 2015-10-14
BEIJING AMAZGAME AGE INTERNET TECH CO LTD
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Problems solved by technology

[0006] However, the current brand evaluation method focuses on the price factor and lacks a comprehensive evaluation of the brand, so the accuracy is not high

Method used

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  • Brand evaluation method and brand evaluation device
  • Brand evaluation method and brand evaluation device

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Embodiment Construction

[0050] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0051] In order to make the technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to illustrate the present invention, and are not intended to limit the protection scope of the present invention.

[0052] For the sake of brevity and intuition in description, the solution of the present invention is described below by describing several representative implementation manners. Numerous details in the embodiments are only used to help the understanding of the solutions of the present invention. But obviously, the technical solutions of the presen...

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Abstract

The embodiment of the invention provides a brand evaluation method and a brand evaluation device. The method comprises the steps: receiving a brand keyword and a brand attribute; determining a brand data source associated with the brand attribute in the Internet and acquiring brand data associated with the brand keyword from the brand data source; and exposing and analyzing the brand data associated with the brand keyword to determine an expression index of the brand keyword, carrying out text analysis on the brand data associated with the brand keyword to determine a value index of the brand keyword, carrying out forward movement analysis on the brand data associated with the brand keyword to determine a recommended index of the brand keyword, and calculating the weighted values of the expression index, the value index and the recommended index according to a predetermined weight.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of information processing, and more specifically, to a brand evaluation method and device. Background technique [0002] With the rapid development of computer technology and network technology, the Internet (Internet) plays an increasingly important role in people's daily life, study and work. Moreover, with the development of the mobile Internet, the Internet is also developing towards mobile. [0003] Today's society has entered a highly developed information age, and its enterprise competition form has changed from a single competition form mainly based on product function and quality in the past to a composite competition form with corporate image, commodity, brand, etc. as important means and main tendencies . This change in form is inseparable from the rapid development of modern media display and interaction. [0004] Brand is people's evaluation and cognition of an enter...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30
Inventor 钟惠波杜文滔王富王长梅
Owner BEIJING AMAZGAME AGE INTERNET TECH CO LTD
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