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Processing method and apparatus for pushing information

A technology for pushing information and a processing method, which is applied in the field of processing methods and devices for pushing information, can solve the problems of increasing specified application data interaction, failing to satisfy user acquisition intentions, and increasing server processing burden, so as to reduce processing burden and improve effectiveness. , the effect of improving efficiency

Inactive Publication Date: 2015-10-21
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, since the push information obtained by the matching operation completely depends on the user's location, it may not be able to satisfy the user's real acquisition intention, so that the user needs to repeatedly perform the query related to the acquisition intention through the specified application in order to obtain the search results that meet the acquisition intention. In this way, the data interaction between the specified application and its corresponding server will be increased, resulting in an increase in the processing load of the server

Method used

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  • Processing method and apparatus for pushing information
  • Processing method and apparatus for pushing information

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Embodiment Construction

[0054] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0055] It should be noted that the terminals involved in the embodiments of the present invention may include, but are not limited to, mobile phones, personal digital assistants (Personal Digital Assistant, PDA), wireless handheld devices, tablet computers (Tablet Computer), personal computers (Personal Computer, PC ), MP3 players, MP4 players, we...

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Abstract

The invention provides a processing method and an apparatus for pushing information. With an embodiment of the invention, according to at least one item of user attribute and user position, the pushing information is obtained; and further, according to the operation datum of the pushing information, the pushing information is sorted, thus the pushing information before N bit can be displayed to a user; N is an integer greater than or equal to 1. Because the pushing information is sorted according to the operation data of the pushing information and the pushing information before N bit is displayed to the user, the pushing information that is pushed can meet the true obtaining intention of the user. Therefore, the problem of increasing the data exchange between a specific application and a corresponding server in the existing technology due to that the user uses the specific application to repeatedly obtain queries related to the intention can be avoided, and further the processing load of the server is reduced.

Description

【Technical field】 [0001] The invention relates to a processing technology of push information, in particular to a method and device for processing push information. 【Background technique】 [0002] With the development of communication technology, more and more functions are integrated into the terminal, so that more and more corresponding applications (Application, APP) are included in the system function list of the terminal. Some applications will involve some push services for pushing information, for example, advertisement push, soft text push, game push or application push, etc. In the existing push service, based on the user location of the user, matching push information is pushed to the user. [0003] However, since the push information obtained by the matching operation completely depends on the user's location, it may not be able to satisfy the user's real acquisition intention, so that the user needs to repeatedly perform the query related to the acquisition inte...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535G06F16/9537H04W4/02H04L67/146H04W4/23H04L67/306G06F16/95H04L67/00H04L67/55G06F16/43
Inventor 邓宇龙
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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