Method and system for putting advertisement into network video

A technology for advertising and online video, applied in the Internet field, can solve problems such as user loss, reduce user experience, affect normal video playback, etc., and achieve the effect of improving user experience

Inactive Publication Date: 2016-06-01
1VERGE INTERNET TECH BEIJING
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

But obviously, no matter which method is used, it will inevitably affect the normal playback of th

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  • Method and system for putting advertisement into network video
  • Method and system for putting advertisement into network video
  • Method and system for putting advertisement into network video

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Embodiment Construction

[0035] Certain terms are used, for example, in the description and claims to refer to particular components. Those skilled in the art should understand that hardware manufacturers may use different terms to refer to the same component. The specification and claims do not use the difference in name as a way to distinguish components, but use the difference in function of components as a criterion for distinguishing. As mentioned throughout the specification and claims, "comprising" is an open term, so it should be interpreted as "including but not limited to". "Approximately" means that within an acceptable error range, those skilled in the art can solve the technical problem within a certain error range and basically achieve the technical effect. In addition, the term "coupled" herein includes any direct and indirect electrical coupling means. Therefore, if it is described that a first device is coupled to a second device, it means that the first device may be directly elect...

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Abstract

The application discloses a method and system for putting an advertisement into a network video. The method comprises: a terminal sends a video playing request to a server and thus the server carries out a matching retrieving according to the playing request to obtain advertisement data matching the video playing request, wherein the video playing request includes to-be-played video information and terminal user information; the terminal receives advertisement data fed back by the server and buffers video data corresponding to the video playing request, so that a to-be-played video is played; and when the video data buffer efficiency of the terminal is lower than a preset threshold value, the video playing is interrupted and then the advertisement data are displayed.

Description

technical field [0001] The present application relates to the technical field of the Internet, in particular, to a method and system for placing online video advertisements. Background technique [0002] At present, multimedia technology and network information dissemination technology are highly mature, and the number of network videos on the Internet is huge, covering a wide range. Compared with traditional online live broadcast, online video users have a stronger sense of participation, and can comment and like the videos they watch; the viewing method is also more free, and users can drag the playback progress or pause at will according to their hobbies. Therefore, playing and browsing videos through the Internet has long been a habit of thousands of users. [0003] Advertising with the help of online video is a very mature business model in the field of online video. The most common way of advertising is pre-roll advertising, that is, an advertisement is played before...

Claims

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Application Information

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IPC IPC(8): H04N21/262H04N21/2668H04N21/4722
CPCH04N21/2668H04N21/26241H04N21/26266H04N21/4722
Inventor 公丕宝张云锋周盛潘柏宇王冀
Owner 1VERGE INTERNET TECH BEIJING
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