Business model management system and method for intelligent advertisement display on automobile rear windows

Abstract

The invention discloses a business model management system and method for intelligent advertisement display on automobile rear windows. The business model management system comprises shared vehicle-mounted operators, government / business institutions, display manufacturers, a big customer platform, investors, a regular member platform and owners. The government, banks, operating and non-operating owners, advertisement operators, display manufacturers and advertisement demanders achieve high fusion through the internet+, shared economy and smart transportation can be finally achieved, and the government and the advertisement operators can achieve a wider publicity effect through the system. Display manufacturing enterprises quickly sell products to the market for revenue and guarantee employment. The operating and non-operating owners fully utilize automobile space through the system and can also earn part of benefits, and a multi-party win-win effect is achieved.

Description

technical field [0001] The invention relates to the technical field of vehicle advertising systems, in particular to a business model management system and method for intelligent advertising display on the rear window of an automobile. Background technique [0002] Advertisements are ubiquitous. On the one hand, it activates the market economy, and on the other hand, it provides people with the latest real-time information. As one of the most important means of transportation in the city, operating vehicles such as taxis / buses are the closest to people’s lives. They are the best platform for displaying urban culture. The masses build a window to the soul. However, the car advertising machine is a service item that mainly enriches the entertainment and cultural life in the car, supplemented by advertising. Car advertising can provide a brand-new space with wide coverage and high frequency of contact with consumers. It integrates images and sounds, makes full use of the char...

AI Technical Summary

Problems solved by technology

[0003] The existing vehicle-mounted advertising screens have not yet been able to achieve accurate and timely advertising delivery, and do not have the function of WIFI to realize networking. It is impossible to achieve reasonable advertising settlement and subsidies for vehicles based on the activity of the vehicles. Its appearance is an LED single-color display screen, which is not generous and beautiful enough. Therefore, the installation of vehicles is limited, and it can only be installed on taxis in a net-like manner. Or buses and other operating vehicles cannot be successfully installed on private cars. Moreover, in the current vehicle advertising operation system, it is impossible to achieve cross-regional, cross-regional unified supervision and management and the general public to interact with the latest vehicle advertising consultation. and advertising needs, failed to realize the new value chain system through Internet technology

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