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Information processing method and information processing device

An information processing method and information promotion technology are applied in the field of information promotion, information processing methods and information processing devices, which can solve problems such as interference, affecting the process of users obtaining business information, and technical solutions without effective solutions, so as to reduce the degree of interference Effect

Active Publication Date: 2021-09-07
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The current problem is that related technologies often deliver promotional information to users during the process of users obtaining business information, which inevitably interferes with the process of users obtaining information and affects the normal process of users obtaining business information
[0009] There is still no effective solution for how to reduce the degree of interference of promotional information to users and achieve the effect of promotional information while ensuring that users can obtain information normally.

Method used

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  • Information processing method and information processing device
  • Information processing method and information processing device
  • Information processing method and information processing device

Examples

Experimental program
Comparison scheme
Effect test

example 1

[0129] The timing starts after the promotion information on the application client presents the promotion information, and cancels the loading of the promotion information when the time for loading the promotion information on the promotion information reaches the predetermined duration, so as to resume the business in the graphical interface of the application client before loading the promotion information The display state of the information, by controlling the duration of displaying the promotional information, can realize the situation that the promotional information is presented for a long time and interferes with the user's acquisition of the promotional information.

[0130] For example, a news client in Figure 6-1 The shown non-full-screen promotional information bit starts counting after loading the promotional information. When the display time of the promotional information reaches the display time indicated by the display logic, it is determined that the conditio...

example 2

[0132] After the promotion information bit of the application client presents the promotion information, it monitors whether there is a focus operation event for the promotion information, such as a touch click operation event and a mouse click operation event. The corresponding display logic is processed, such as jumping to the corresponding landing page, etc. If no focus operation event for the promotional information is heard within the predetermined waiting time, indicating that the user is not interested in the promotional information, the loading of the promotional information bit is cancelled, so as not to interfere with the user's acquisition of service information.

example 3

[0134] The display logic of the promotion information allows the user to turn off the promotion information. Correspondingly, when the promotion information is displayed in the promotion information, a virtual switch for the promotion information is also displayed. When the promotion information is displayed in the promotion information, once the user does not expect to watch the promotion information That is, the virtual switch can be pressed, and correspondingly, a closing event for the promotion information bit is detected in the application client, and the promotion information bit is canceled as a response.

[0135] In one embodiment, the promotional information can be information that conforms to the user's preferences, so that the promotional information can meet the user's preferences to the greatest extent. See Figure 4-3 An optional schematic flowchart of the information processing method shown, based on Pic 4-1 , also includes the following steps:

[0136] In ste...

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Abstract

The invention discloses an information processing method and an information processing device; the method includes: presenting business information in a graphical interface of an application client; monitoring operation events for the business information; The operation of the business information conforms to a predetermined operation scenario; the promotion information bit is loaded in the graphical interface; the promotion information associated with the business information is presented in the promotion information bit based on the operation scenario. The implementation of the present invention can reduce the degree of interference to users caused by the delivery of promotion information, and achieve the effect of promotion information while ensuring that users can obtain business information normally.

Description

technical field [0001] The invention relates to information promotion technology in the field of communication, in particular to an information processing method and an information processing device. Background technique [0002] With the vigorous development of the Internet industry, especially the mobile Internet, information promotion through the Internet has become a new form of information dissemination and has been widely used. [0003] Internet advertisement (hereinafter referred to as advertisement), as a typical technology for information promotion on the Internet, has become an important way for users to obtain information and for advertisers to increase their popularity and promote their products. [0004] Advertisements come in various forms, typically including the following types: [0005] 1) Webpage advertisements, which place advertisements in the webpages visited by users, so that advertisements will pop up in the webpages browsed by users. [0006] 2) Vid...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F3/0488G06F9/451G06F3/0484
CPCG06F3/0484G06F3/0488G06Q30/0251
Inventor 周彬
Owner TENCENT TECH (BEIJING) CO LTD
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