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Method, device and system for inserting advertisement
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A technology for advertising and broadcasting addresses, which is applied in the field of Internet TV and can solve problems such as long cycle time and high difficulty
Active Publication Date: 2021-12-14
ZTE CORP
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Abstract
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[0004] However, there are many EPGs on the existing network, and there are many template manufacturers, and users may belong to different capability platforms to provide media services. It is extremely difficult for operators to promote the transformation of EPG templates to quickly launch advertisements, and each set of EPG templates requires implementation. Complete advertising function, the cycle is very long
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Embodiment 1
[0052] In order to solve the problems existing in the prior art, the embodiment of the present invention provides a method for inserting advertisements,figure 1 Schematic flowchart of a method for inserting advertisements provided by an embodiment of the present invention Figure 1 ,Such as figure 1 As shown, the method includes the following processing steps:
[0053] Step 101: Obtain the playing address of the video program, and send the playing address of the video program to the advertising system, wherein the playing address is used by the advertising system to query whether there is an advertisement corresponding to the video program.
[0054] The set-top box is a built-in browser and player, which can access the EPG template page, access the media server of the capability platform after obtaining the broadcast address of the video program, and decode and play the media stream after obtaining it. The set-top box will intercept the broadcast address, and inquire about th...
Embodiment 2
[0060] The embodiment of the present invention also provides a method for inserting advertisements, figure 2 Schematic flowchart of a method for inserting advertisements provided by an embodiment of the present invention Figure II ,Such as figure 2 As shown, the method includes the following processing steps:
[0061] Step 201: receiving the playback address of the video program sent by the set-top box;
[0062] Step 202: Query whether there is advertisement information corresponding to the video program according to the playing address of the video program;
[0063] Step 203: Send the session identifier to the set-top box when the information about the advertisement is found, wherein the session identifier is used to obtain the list of advertisements on the advertisement broadcast control page after the advertisement broadcast control page receives the session identifier sent by the set-top box, wherein, The advertisement list is used for the advertisement play control ...
Embodiment 3
[0068] The embodiment of the present invention also provides a device for inserting advertisements, image 3 A device frame for inserting advertisements provided by an embodiment of the present invention Figure 1 ,Such as image 3 As shown, the device includes:
[0069] Obtaining module 31, is used for obtaining the broadcasting address of video program, sends the broadcasting address of video program to advertisement system, and wherein, broadcasting address is used for advertising system to inquire whether there is the information of the advertisement corresponding to video program;
[0070] The first receiving module 32 is used to receive the session identifier returned when the advertisement system has inquired about the information of the advertisement, and sends the session identifier to the advertisement broadcast control page, wherein the session identifier is used for the advertisement broadcast control page to obtain the list of advertisements; And receive the ad ...
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Abstract
A method, device and system for inserting advertisements provided by the present invention, the method includes: obtaining the broadcast address of the video program, and sending the broadcast address of the video program to the advertisement system, wherein the broadcast address is used for the advertisement The system inquires whether there is information about the advertisement corresponding to the video program; receives the session identifier returned when the advertisement system inquires about the information of the advertisement, and sends the session identifier to the advertisement broadcast control page, wherein the The session identification is used for the advertisement play control page to obtain the list of advertisements; and receive the advertisement request instruction for playing the advertisement sent by the advertisement broadcast control page after the advertisement broadcast control page obtains the list of advertisements; according to the advertisement request instruction Play the ad. The technical scheme of the present invention can realize the inter-broadcast advertisement function through the cooperation of the set-top box, the advertisement broadcast control page and the advertisement system, and quickly place and launch the advertisement under the condition that the advertisement function is not realized on the electronic program menu template page.
Description
technical field [0001] The invention relates to the field of Internet television (IPTV), in particular to a method, device and system for inserting advertisements. Background technique [0002] With the vigorous development of multimedia services, the number of programs has doubled, and the number of users of Internet TV has grown a lot, which has promoted the double growth of the advertising industry. At present, the main function of the advertising system is to push an advertisement when the set-top box is live broadcasting, on-demand, or watching back. The form of advertisement push can pop up an advertisement picture when the on-demand video or live channel is played, or insert an advertisement video. [0003] At present, the playback of Internet Protocol Television (IPTV) advertisements is generally controlled through the Electronic Program Guide (EPG) template page, that is, before the feature film is played, the EPG template goes to the advertising platform to obtain ...
Claims
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Application Information
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