Video recommendation method and apparatus, storage medium, and server

A technology of video recommendation and recommendation method, applied in the field of information processing, which can solve the problems such as the inability to recommend personalized videos, and achieve the effects of improving user experience, saving time, and increasing clicks

Active Publication Date: 2018-10-12
GUANGZHOU HUYA INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] The present invention aims to solve at least one of the above-mentioned technical defects, especially to solve the problem that personalized videos cannot be recommended for different users

Method used

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  • Video recommendation method and apparatus, storage medium, and server
  • Video recommendation method and apparatus, storage medium, and server
  • Video recommendation method and apparatus, storage medium, and server

Examples

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no. 1 example

[0056] The present invention proposes a video recommendation method to recommend personalized videos to users, such as figure 1 The first shown embodiment comprises the following steps:

[0057] Step S10: Obtain the characteristic value of the target user;

[0058]Step S20: Determine the distance between the target user and each cluster in the clustering model according to the feature value of the target user, and obtain the user category corresponding to the cluster to which the target user belongs;

[0059] Step S30: recommend videos to target users according to the user category.

[0060] Each step is as follows:

[0061] Step S10: Obtain the characteristic value of the target user.

[0062] The characteristic value of the target user includes the personality characteristic value in the user information that may be associated with the video content watched by the user, for example: the attribute information of the user, the historical viewing behavior information of the ...

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Abstract

The invention provides a video recommendation method and apparatus, a storage medium, and a server. The video recommendation method comprises the following steps: obtaining a characteristic value of atarget user; determining a distance between the target user and each cluster in a cluster model according to the characteristic value of the target user to obtain a user category corresponding to thecluster to which the target user belongs; and recommending a video to the target user according to the user category. By adoption of the video recommendation method and apparatus provided by the invention, the purpose of personalized recommendation can be achieved, the click rate of the recommended video is improved, and the user churn rate is reduced.

Description

technical field [0001] The invention relates to information processing technology, in particular to a video recommendation method, device, storage medium and server. Background technique [0002] Video is currently a very popular form of entertainment. There are also a large number of videos on video platforms. How to let users quickly find videos they are interested in and how to improve the click-through rate of videos recommended by the system are problems faced by many video platforms. Existing video recommendation methods generally recommend based on rankings or recommend preset programs. These recommendation methods are relatively simple and cannot recommend personalized videos for different users, which is not conducive to improving the click-through rate of recommended videos. Contents of the invention [0003] The present invention aims to solve at least one of the above-mentioned technical defects, especially the problem that personalized videos cannot be recomme...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06K9/62
CPCG06F18/23213
Inventor 冯寿帅曹木水仇贲
Owner GUANGZHOU HUYA INFORMATION TECH CO LTD
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