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A method for analyzing the dissemination trend of microblog network advertising information

A technology of advertising information and Weibo network, applied in the field of social network information dissemination analysis

Active Publication Date: 2022-05-03
ZHEJIANG UNIV OF TECH
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] In order to overcome the lack of dynamic analysis of advertising information dissemination trends in the existing social network information dissemination models, the present invention proposes an analysis method for Weibo network advertising information dissemination trends

Method used

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  • A method for analyzing the dissemination trend of microblog network advertising information
  • A method for analyzing the dissemination trend of microblog network advertising information
  • A method for analyzing the dissemination trend of microblog network advertising information

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Experimental program
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Embodiment Construction

[0042] The invention will be further explained with reference to the attached drawings.

[0043] refer to Figure 1 ~ Figure 4 , a method for analyzing the spread trend of online advertising information in Weibo, which comprises the following steps:

[0044] 1, data collection, which is used to obtain social network data and preprocess the social network data to make it the input of the model;

[0045] 2, building a spatial network, which is used to generate a spatial network structure according to the connection characteristics of each user node in the real network;

[0046] Step 3, Weibo advertising information dissemination dynamics analysis, setting network users into five states: users who care about advertising information, users who hesitate to disseminate advertising information, ordinary users who disseminate advertising information, super users who disseminate advertising information, and users who disseminate advertising information to immunize them, building a dynamic e...

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Abstract

A method for analyzing the dissemination trend of microblog network advertising information, comprising the following steps: Step 1, data collection, for obtaining social network data, and preprocessing the social network data to make it an input of the model ; Step 2, constructing a spatial network, which is used to generate a spatial network structure according to the connection characteristics of each user node in the real network; Step 3, analyzing the dynamics of microblog advertising information dissemination, setting network users into five states, and constructing based on the mean field method The dynamic equation of each state, according to the dynamic variation of each state in the dynamic equation group, analyzes the propagation trend of advertising information in the microblog network; step 4, output of analysis results, input the data collected by the data acquisition module into the microblog advertisement The information dissemination dynamics analysis module obtains the peak moment of advertisement information dissemination and the number of advertisement audiences. The invention effectively realizes the analysis of the dissemination trend of microblog network advertisement information.

Description

Technical field [0001] The invention belongs to the field of social network information dissemination analysis, in particular to an analysis method for commercial advertisement information dissemination by using Weibo. technical background [0002] The popularity of mobile Internet makes social network the first choice for people to share, disseminate and obtain information. More and more merchants choose to publish advertising information or product promotion information on mainstream social networks such as Weibo. Therefore, the analysis method aiming at the spreading trend or law of advertising information in social networks will help businesses to track the spreading process and effect of advertising information, so as to help businesses place advertisements more accurately and obtain higher advertising investment returns. [0003] However, at present, there is little research on the analysis of social network advertising information dissemination. Patent Document 1 proposes ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F16/951
CPCG06Q30/0245G06Q30/0277G06F16/951
Inventor 付明磊冯军
Owner ZHEJIANG UNIV OF TECH
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