Advertisement picture evaluation method and device, storage medium and computer equipment

A picture and advertising technology, applied in the computer field, can solve the problems of time-consuming, labor-intensive, and inaccurate evaluation results.

Pending Publication Date: 2020-06-05
SUNING CLOUD COMPUTING CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, traditional technical solutions require manpower and are time-consuming and labor-intensive. In additio...

Method used

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  • Advertisement picture evaluation method and device, storage medium and computer equipment
  • Advertisement picture evaluation method and device, storage medium and computer equipment
  • Advertisement picture evaluation method and device, storage medium and computer equipment

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Embodiment Construction

[0054] In order to make the purpose, technical solutions, and advantages of this application clearer, the following further describes this application in detail with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the application, and not used to limit the application. The method for evaluating advertising pictures provided in this application can be applied to fund adjustments. The following specifically uses fund adjustment as an example to elaborate on the technical problems solved by this application.

[0055] Please refer to figure 1 , figure 1 This is a schematic diagram of an application environment of an advertising image evaluation method provided by an exemplary embodiment of this application. Such as figure 1 As shown, the advertising picture evaluation system includes a server 100 and a terminal 101, and the server 100 and the terminal 101 communicate through a netwo...

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Abstract

The invention relates to an advertisement picture evaluation method. The method comprises the steps of obtaining feature information of a to-be-evaluated advertisement picture, the feature informationof the to-be-evaluated advertisement picture serving as first feature information, obtaining a prediction click rate of the to-be-evaluated advertisement picture according to the first feature information and a preset prediction model, the prediction model being obtained by training a sample picture and the sample picture being a historical advertisement picture in a remaining time period after asecond preset time period is eliminated in a first preset time period, obtaining a first click rate, the first click rate being a historical click rate of a historical advertisement picture and the historical advertisement picture being an online advertisement picture in a historical period, comparing the prediction click rate with the first click rate, and obtaining an evaluation result of the to-be-evaluated picture according to a comparison result. Thus, the quality of the to-be-evaluated advertisement is automatically evaluated, the evaluation efficiency of the advertisement picture is improved, in addition, the evaluation result is more accurate, and the evaluation result can be used for optimizing the to-be-evaluated advertisement picture.

Description

Technical field [0001] This application relates to the field of computer technology, in particular to a method, device, medium and computer equipment for evaluating advertising pictures. Background technique [0002] In the current Internet advertising, image advertising is the best way to attract potential users to click on the advertisement and increase the click-through rate of the advertisement. Advertising pictures are displayed on the homepages of many e-commerce platforms. For e-commerce platforms, image ads play an important role in attracting traffic; for users, high-quality image ads can provide them with effective promotional information. High-quality image advertisements are very important to e-commerce platforms. Therefore, research on how to evaluate the quality of advertisement images has attracted more and more attention. [0003] In traditional technical solutions, multiple design experts are generally used to score and evaluate in multiple dimensions, or through ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0277
Inventor 高慧鑫
Owner SUNING CLOUD COMPUTING CO LTD
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