Information pushing method and system, storage medium and processor

An information push and storage medium technology, applied in data processing applications, instruments, advertisements, etc., can solve problems such as poor advertisement push effect and inability to meet user needs, and achieve the effect of increasing monetization efficiency and improving advertisement push effect.

Pending Publication Date: 2020-08-07
SUZHOU DEEPLEAPER INFORMATION & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide an information push method and system, a storage medium, and a processor, so as to at least solve the technical problems in the related art that the advertising push effect is poor and cannot meet user needs

Method used

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  • Information pushing method and system, storage medium and processor
  • Information pushing method and system, storage medium and processor
  • Information pushing method and system, storage medium and processor

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0033] According to an embodiment of the present invention, an information push method is provided. It should be noted that the steps shown in the flow chart of the accompanying drawings can be executed in a computer system such as a set of computer-executable instructions, and, although the steps shown in the flow chart Although a logical order is shown, in some cases the steps shown or described may be performed in an order different from that shown or described herein.

[0034] figure 1 is a flowchart of an information push method according to an embodiment of the present invention, such as figure 1 As shown, the method includes the following steps:

[0035] Step S102, the server receives the first data sent by the client device, wherein the client device is configured to obtain the first data corresponding to the first operation after detecting the first operation in the information flow list displayed on the first interface;

[0036] The above-mentioned client device ca...

Embodiment 2

[0078] According to an embodiment of the present invention, an information pushing method is also provided.

[0079] Figure 5 is a flow chart of another information push method according to an embodiment of the present invention, such as Figure 5 As shown, the method includes the following steps:

[0080] Step S502, after detecting the first operation in the information flow list displayed on the first interface, the client device acquires first data corresponding to the first operation;

[0081] The above-mentioned client device can be the user's smart phone (including: Android mobile phone and IOS mobile phone), tablet computer, portable mobile terminal, palmtop computer, notebook computer, etc., but not limited to this, the user can view the information flow list through the client device , and click, swipe, etc. to view each information item in the information flow list.

[0082] The above-mentioned first interface may be a list page of the client device, and is used ...

Embodiment 3

[0103] According to an embodiment of the present invention, an information pushing device is provided, the device is deployed in a server, and can execute an information pushing method performed by the server.

[0104] Figure 6 is a schematic diagram of an information push device according to an embodiment of the present invention, such as Figure 6 As shown, the device includes:

[0105] The receiving module 62 is configured to receive the first data sent by the client device, wherein the client device is configured to obtain the first data corresponding to the first operation after detecting the first operation in the information flow list displayed on the first interface ;

[0106] A processing module 64, configured to process the first data to obtain push information;

[0107] The sending module 66 is configured to send the push information to the client device, wherein the client device is also configured to display the first data and the push information on the secon...

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PUM

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Abstract

The invention discloses an information pushing method and system, a storage medium and a processor. The method comprises the following steps: a server receives first data sent by client equipment, wherein the client equipment is used for obtaining the first data corresponding to a first operation after the first operation is detected in an information flow list displayed in a first interface; theserver processes the first data to obtain push information; and the server sends the push information to the client equipment, wherein the client equipment is further used for displaying the first data and the push information in a second interface. The technical problems that the advertisement pushing effect is poor and the user requirements cannot be met in the prior art are solved.

Description

technical field [0001] The present invention relates to the field of media advertisements, in particular to an information push method and system, a storage medium and a processor. Background technique [0002] At present, the common types of media advertisements include search advertisements, information flow advertisements, banner advertisements, pre-roll advertisements, etc. By selling fixed or dynamic advertisements, advertisers are supported to put in creative ideas, and are charged according to CPC (Cost Per Sales, pay-per-click) / CPT (Cost Per Time, time payment) / CPA (Cost Per Action, behavioral payment) and other methods charge advertisers. [0003] However, for users, they have gone through a series of advertising promotion processes from traditional outdoor hard broadcasting, TV hard broadcasting, to search advertisements, information flow advertisements, etc., and have a certain ability to distinguish advertisements, so it is difficult to actively click on adverti...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0251G06Q30/0277G06Q30/0631
Inventor 杜钰汐李东军王风雷
Owner SUZHOU DEEPLEAPER INFORMATION & TECH CO LTD
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