Advertisement pushing method based on age group, smart television and storage medium

An advertising push, smart TV technology, applied in advertising, electrical components, selective content distribution, etc., can solve the problems of inability to accurately collect face information, inconvenient to use, and low recognition rate.

Inactive Publication Date: 2020-01-10
SHENZHEN TCL NEW-TECH CO LTD
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  • Abstract
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Problems solved by technology

[0003] That is to say, the current TV advertisements are basically pre-set, and the pre-arranged advertisements are played regularly in the program. The push of advertisements is very blind. When watching TV during the time period, pre-set advertisements will be placed, and no advertisements are targeted at the audience. In the prior art, facial recognition is als

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  • Advertisement pushing method based on age group, smart television and storage medium
  • Advertisement pushing method based on age group, smart television and storage medium
  • Advertisement pushing method based on age group, smart television and storage medium

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Embodiment Construction

[0038] In order to make the object, technical solution and advantages of the present invention more clear and definite, the present invention will be further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0039] The advertisement pushing method according to the age group described in the preferred embodiment of the present invention, such as figure 1 As shown, a method for pushing advertisements according to age groups, wherein the method for pushing advertisements according to age groups includes the following steps:

[0040] Step S10, when the smart TV is turned on and a TV program is selected, the smart TV receives the fingerprint information of the current user sent by the remote controller.

[0041] Specifically, before the step S10, it also includes: collecting fingerprint informat...

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Abstract

The invention discloses an advertisement pushing method based on age groups, a smart television and a storage medium, and the method comprises the steps: collecting fingerprint information of users ofdifferent age groups in family members through a fingerprint remote controller in advance, and storing the fingerprint information in the smart television as a fingerprint database; when the smart television is turned on and selects a television program, enabling the smart television to receive fingerprint information of a current user sent by a fingerprint remote controller; after the smart television receives the fingerprint information sent by the fingerprint remote controller, matching the fingerprint information with a pre-stored fingerprint database, and judging the age group to which the current user belongs; and according to the age group to which the current user belongs, enabling the advertisement pushing server of the smart television to push the advertisement of the corresponding age group according to an advertisement library. The age groups to which the users belong are identified according to the fingerprint information of the different users, the advertisements of thedifferent age groups are pushed in a targeted mode, and the advertisement pushing effect is effectively improved.

Description

technical field [0001] The invention relates to the field of computer application technology, in particular to an age group-based advertisement pushing method, a smart TV and a storage medium. Background technique [0002] At present, the shipment of smart TVs is increasing, and more and more users will see many advertisements when watching TV, such as video advertisements, picture advertisements, etc., but the advertisers do not know whether these advertisements are the ones that users care about. , How to accurately push advertisements and push advertisements that make users care about has become an urgent problem to be solved. [0003] That is to say, the current TV advertisements are basically pre-set, and the pre-arranged advertisements are played regularly in the program. The push of advertisements is very blind. When watching TV during the time period, pre-set advertisements will be placed, and no advertisements are targeted at the audience. In the prior art, facial ...

Claims

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Application Information

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IPC IPC(8): H04N21/4415H04N21/45H04N21/466H04N21/81G06Q30/02
CPCG06Q30/0271H04N21/4415H04N21/4532H04N21/4667H04N21/4668H04N21/812
Inventor 蒋明珠
Owner SHENZHEN TCL NEW-TECH CO LTD
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