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Advertisement pushing method and device, electronic equipment and readable storage medium

An advertising push and advertising technology, applied in advertising, electrical components, data processing applications, etc., can solve problems such as poor advertising display effect, and achieve the effect of improving the degree of matching and the effect of advertising push.

Pending Publication Date: 2021-09-21
CHONGQING BOE INTELLIGENT TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Embodiments of the present invention provide an advertisement push method and device, electronic equipment, and a readable storage medium, so as to solve the problem that the display effect of advertisements in existing advertisement delivery methods is poor

Method used

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  • Advertisement pushing method and device, electronic equipment and readable storage medium
  • Advertisement pushing method and device, electronic equipment and readable storage medium

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Embodiment Construction

[0041] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. In the case of no conflict, the following embodiments and features in the embodiments can be combined with each other. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0042] An embodiment of the present invention provides an advertisement pushing method.

[0043] Such as figure 1 As shown, in one embodiment, the advertisement pushing method 6 includes the following steps:

[0044] Step 101: Obtain personnel information in the target area.

[0045] In this embodiment, the personnel information inc...

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Abstract

The invention provides an advertisement pushing method and device, electronic equipment and a readable storage medium. The advertisement pushing method provided by the embodiment of the invention comprises the following steps: acquiring personnel information of a target area, the personnel information comprising genders and age groups of personnel in the target area; generating a push strategy matched with the personnel information; and pushing advertisement information to the target area according to the pushing strategy. The corresponding pushing strategy is generated according to the gender and the age group of the person in the target area, so that the matching degree of the pushed advertisement and the person can be improved, the requirements of different users on commodities can be met, and the advertisement pushing effect can be improved.

Description

technical field [0001] The invention relates to the field of smart cities, in particular to an advertisement pushing method and device, electronic equipment and a readable storage medium. Background technique [0002] Advertisements related to commodities are usually placed in shopping places such as shopping malls and supermarkets, so as to increase the promotional effect of the commodities. Existing advertisement delivery methods generally implement advertisement playback in a fixed manner, for example, playing a fixed advertisement film in a loop, or displaying the same advertisement content, which has a poor effect on displaying advertisements. Contents of the invention [0003] Embodiments of the present invention provide an advertisement pushing method and device, electronic equipment, and a readable storage medium, so as to solve the problem of poor display effect of advertisements in existing advertisement delivery methods. [0004] In a first aspect, an embodimen...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04L29/08
CPCG06Q30/0244G06Q30/0277H04L67/55
Inventor 何柳
Owner CHONGQING BOE INTELLIGENT TECH CO LTD
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