Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Information processing method and device, storage medium and electronic equipment

An information processing method and an information processing device technology, which are applied in the field of information processing and can solve problems such as large manpower

Pending Publication Date: 2020-10-23
BEIJING DIDI INFINITY TECH & DEV
View PDF0 Cites 1 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the process of pushing promotional activities to users, it will take a lot of manpower to design copywriting for each promotional activity

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Information processing method and device, storage medium and electronic equipment
  • Information processing method and device, storage medium and electronic equipment
  • Information processing method and device, storage medium and electronic equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0063]In order to make the purpose, technical solutions and advantages of the embodiments of the present disclosure clearer, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings of the embodiments of the present disclosure. Apparently, the described embodiments are some of the embodiments of the present disclosure, not all of them. Based on the described embodiments of the present disclosure, all other embodiments obtained by persons of ordinary skill in the art without creative effort fall within the protection scope of the present disclosure.

[0064] Unless otherwise defined, the technical terms or scientific terms used in the present disclosure shall have the usual meanings understood by those skilled in the art to which the present disclosure belongs. "First", "second" and similar words used in the present disclosure do not indicate any order, quantity or importance, but are on...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The embodiment of the invention discloses an information processing method and device, a storage medium and electronic equipment, and the method comprises the steps of obtaining a recommended copywriting library which comprises a plurality of recommended copywriting, and the recommended copywriting is provided with at least one label; selecting at least one recommended copywriting from a recommended copywriting library based on the user characteristics of the target user group of the promotion activity, and associating the tag of the recommended copywriting with the user characteristics of thetarget user group; and generating a push message based on the activity information of the promotion activity and the recommendation copywriting, and pushing the push message to the target user group.The information processing method comprises selecting a push copywriting from a recommendation copywriting library based on user characteristics of a target user group and a label of the push copywriting; and forming and sending the push information to the target user groups based on the selected push copywriting and the activity information of the promotion activity, so that more appropriate push copywriting can be pushed to different target user groups, personalized recommendation is realized, and the promotion effect of the promotion activity is improved.

Description

technical field [0001] The present disclosure relates to the technical field of information processing, and in particular to an information processing method, device, storage medium, and electronic equipment. Background technique [0002] At present, most users (drivers and passengers) use taxi-hailing APPs on mobile terminals to hail taxis. During the operation of APP, different promotion activities can be used to attract new customers and increase user stickiness. In promotional activities, copywriting can express the creative strategy of the activity in the form of words. Appropriate copywriting can make users interested in promotional activities and make more users participate in promotional activities. In the process of pushing promotional activities to users, it takes a lot of manpower to design copywriting for each promotional activity. And users in different regions and different age groups have different understandings and feelings about copywriting. If the same...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06F16/9535G06Q30/02
CPCG06F16/9535G06Q30/0271G06Q30/0269
Inventor 孟格思李敏王瑜叶舟
Owner BEIJING DIDI INFINITY TECH & DEV
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com