Advertisement promotion result display method and device, electronic equipment and storage medium

A technology for advertising and query results, applied in the Internet field, can solve problems such as high barriers to use for new users, limited display space, and long hours of exploration and use

Pending Publication Date: 2021-02-02
BAIDU COM TIMES TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If a single screen is used to display the query results, when there are many query results, due to the limited display space of a single screen, it is impossible to enumerate and list the evaluation reports and data indicators of each type of advertising promotion; if multiple screens are used to display the query results, When the content of the query result is small, the display result is not intuitive, and the multi-level display operation is complicated, the threshold for new users is high, and the exploration time is long

Method used

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  • Advertisement promotion result display method and device, electronic equipment and storage medium
  • Advertisement promotion result display method and device, electronic equipment and storage medium
  • Advertisement promotion result display method and device, electronic equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0054] figure 1 It is a schematic flow chart of the method for displaying advertising promotion results provided by Embodiment 1 of the present invention. The method can be executed by a display device or electronic device for advertising promotion results, and the device or electronic device can be implemented by software and / or hardware. This device or electronic equipment can be integrated in any intelligent equipment with network communication function. Such as figure 1 As shown, the display method of advertising promotion results may include the following steps:

[0055] S101. Receive a voice query request input by a user through a small program; wherein, the voice query request includes at least one voice keyword.

[0056] In a specific embodiment of the present invention, the electronic device may receive a voice query request input by a user through a small program; wherein, the voice query request includes at least one voice keyword. Specifically, the electronic de...

Embodiment 2

[0067] Figure 4 It is a schematic flowchart of the method for displaying advertising promotion results provided by Embodiment 2 of the present invention. Such as Figure 4 As shown, the display method of advertising promotion results may include the following steps:

[0068] S401. Receive a voice query request input by a user through a small program; wherein, the voice query request includes at least one voice keyword.

[0069] In a specific embodiment of the present invention, the electronic device may receive a voice query request input by a user through a small program; wherein, the voice query request includes at least one voice keyword. Specifically, the electronic device can set a voice assistant module and a voice module in the applet; wherein, the voice assistant module is a unified entrance for voice intelligent access, and the voice assistant module receives voice input and converts it into text in real time and sends it to the voice module for processing.

[0070]...

Embodiment 3

[0084] Figure 5 It is a schematic flowchart of the method for displaying advertising promotion results provided by Embodiment 3 of the present invention. Such as Figure 5 As shown, the display method of advertising promotion results may include the following steps:

[0085] S501. Receive a voice query request input by a user through a small program; wherein, the voice query request includes at least one voice keyword.

[0086] In a specific embodiment of the present invention, the electronic device may receive a voice query request input by a user through a small program; wherein, the voice query request includes at least one voice keyword. Specifically, the electronic device can set a voice assistant module and a voice module in the applet; wherein, the voice assistant module is a unified entrance for voice intelligent access, and the voice assistant module receives voice input and converts it into text in real time and sends it to the voice module for processing.

[008...

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PUM

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Abstract

The embodiment of the invention discloses an advertisement promotion result display method and device, electronic equipment and a storage medium. The method comprises the following steps: receiving avoice query request input by a user through a applet; wherein the voice query request comprises at least one voice keyword; determining an interaction template of a target advertisement type corresponding to the voice query request in preset interaction templates of various advertisement types according to the voice query request; determining an intention behavior of the target advertisement typecorresponding to the interaction template of the target advertisement type according to the interaction template of the target advertisement type; and obtaining a voice query result corresponding to the voice query request according to the intention behavior of the target advertisement type, and displaying the voice query result to the user. According to the embodiment of the invention, the advertisement promotion result is displayed in a more humanized and intelligent manner, the use threshold is reduced, and user operation is facilitated.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, and in particular, to a display method, device, electronic device, and storage medium for advertising and promotion results. Background technique [0002] With the popularization of mobile terminals, the scale of mobile application groups has been formed. Advertisers need to understand the promotion results of the advertisement within a period of time after promoting the advertisement, so as to adjust subsequent advertisement promotion strategies. Existing mobile terminals have a fixed way of displaying advertisement promotion results. After the user inputs a query request, the mobile terminal determines the query result corresponding to the query request in a fixed delivery dimension, and displays the query result in a fixed display manner. Specifically, when displaying the query results, the mobile terminal may display the query results in a single-screen manner...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/33G06F16/338G06F3/0481G06F40/30G06Q30/02
CPCG06F3/04812G06Q30/0277G06F16/3343G06F16/338
Inventor 李维维韩彪纪炼锋尹劲松郑婷婷李帆罗晶张廷君周功林
Owner BAIDU COM TIMES TECH (BEIJING) CO LTD
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