Live broadcast interaction method and related equipment

A live broadcast room and virtual gift technology, applied in the Internet field, can solve the problems of reducing the stickiness of the live broadcast room, consuming the love of the audience anchor, etc., and achieve the effect of increasing the sense of importance, enriching the display and receiving interaction methods, and enhancing the sense of giving

Active Publication Date: 2021-08-31
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Among them, after the audience enters the live broadcast room, they usually watch the live broadcast content of the anchor, or chat with the anchor through voice, text and other means. viscosity

Method used

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  • Live broadcast interaction method and related equipment
  • Live broadcast interaction method and related equipment
  • Live broadcast interaction method and related equipment

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Embodiment Construction

[0072] Regarding the description in the background technology section, this application hopes to enrich the live broadcast interaction methods and increase the fun of user operations, thereby enhancing the user's sense of participation and improving the user's stickiness to the live broadcast room. Take the scene where the audience gives gifts to the host as an example. After the audience gives the host a gift, they can ask the host to perform a series of actions based on the virtual gift presented on the live broadcast page, and display the corresponding special effects of the gift to achieve the purpose of the host receiving the gift. , It can be seen that in the gift-giving scene of this live broadcast interaction, the anchor’s sense of giving is added, thereby deepening the user’s emotional connection, encouraging users to actively participate in the interaction, and increasing the stickiness to the live broadcast room.

[0073] Among them, for the anchor gift presented by ...

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Abstract

The invention provides a live broadcast interaction method and related equipment, one user in a live broadcast room gives a virtual gift to another user, the virtual gift is displayed on a live broadcast page, a gift receiving object can execute a gesture triggering operation for the virtual gift and make a corresponding gift triggering gesture, the obtained gift triggering image is displayed in the live broadcast page, and under the condition that the gift triggering image and the virtual gift meet the gift triggering condition, the first special effect triggered by the virtual gift is directly displayed, so that the sense of payment of a gift receiving object for receiving the live broadcast gift is enhanced, and the stickness of the gift receiving object to a live broadcast room is increased; According to the method, the live broadcast gift display and receiving interaction mode is enriched, each user in the live broadcast room can visually see the process that the gift receiving object triggers and receives the virtual gift, the sense of attention of the gift receiving object to the gift given by the gift giving object is also improved, and the participation enthusiasm of the user is improved.

Description

technical field [0001] The present application relates to the field of Internet technologies, and in particular to a live broadcast interaction method and related equipment. Background technique [0002] In recent years, with the rapid development of Internet communication technology, live webcasting has been widely popularized due to its intuitive, fast, expressive form, rich content, strong interactivity, unrestricted regions, and divisible audiences. You can log in to the webcast application for live broadcast, and viewers can log in to the webcast application, enter the live broadcast room you are interested in, and watch the live content of the host. [0003] Among them, after the audience enters the live broadcast room, they usually watch the live broadcast content of the anchor, or chat with the anchor through voice, text and other means. viscosity. Contents of the invention [0004] In view of this, in order to enrich the live broadcast interaction methods, incre...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2187H04N21/431H04N21/4784G06F3/01
CPCH04N21/2187H04N21/431H04N21/4312H04N21/4784G06F3/017
Inventor 徐冬博蔡钦童
Owner TENCENT TECH (SHENZHEN) CO LTD
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