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Advertisement display method and system based on page scene

An advertisement display and scene technology, which is applied in the direction of advertisement, user interface execution, program control device, etc., can solve the problems of cumbersome and lengthy design process of advertisement display scheme, achieve the goal of optimizing advertisement display effect, improving design efficiency, and simplifying advertisement display process Effect

Pending Publication Date: 2022-02-08
BIGO TECH PTE LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present application provides an advertisement display method and system based on page scenarios, which can solve the cumbersome and lengthy technical problems of the traditional advertisement display scheme design process, and improve the flexibility and versatility of advertisement display

Method used

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  • Advertisement display method and system based on page scene
  • Advertisement display method and system based on page scene
  • Advertisement display method and system based on page scene

Examples

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Embodiment

[0029] figure 1 A flow chart of a page scene-based advertisement display method provided in an embodiment of the present application is given. The page scene-based advertisement display method provided in this embodiment can be executed by a page scene-based advertisement display device. The page scene-based advertisement display method The advertisement display device can be implemented by software and / or hardware, and the page scene-based advertisement display device can be composed of two or more physical entities, or can be composed of one physical entity. Generally speaking, the advertisement display device based on the page scene may be a terminal device such as a computer, a mobile phone, and a tablet.

[0030] The following description will be made by taking the page scene-based advertisement display device as an example for executing the page scene-based advertisement display method. refer to figure 1 , the page scene-based advertisement display method specifically ...

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Abstract

The embodiment of the invention discloses an advertisement display method and system based on a page scene. According to the technical scheme provided by the embodiment of the invention, the method comprises the steps: obtaining the advertisement data, and processing the advertisement data to obtain the advertisement materials of various material styles; selecting a first target material of the first page scene from the advertisement materials according to a first preset mapping relation between the first page scene and a material style when advertisement display of the first page scene is carried out; and generating an advertisement view layout of the first page scene based on the first target material, and rendering and displaying the advertisement view layout to the first page scene. By adopting the technical means, the advertisement material used by the page scene is determined through the preset mapping relation, and the advertisement display of the corresponding page scene is performed, so that the flexibility and universality of the advertisement display can be improved, the design efficiency of the advertisement display is improved, and the advertisement display effect is optimized.

Description

technical field [0001] The embodiments of the present application relate to the technical field of advertisement display, and in particular, to a page scene-based advertisement display method and system. Background technique [0002] At present, most of the application programs of various terminal devices will set native type advertisements on different specific pages. Native ads, as a common ad view style, can be naturally embedded into a specific page of the application, and maintain visual unity and coordination with the layout of other elements in the page, thereby reducing the sense of incongruity in ad display. Improve advertising conversion rate. When performing native ad display, the common solution in the industry mainly adopts the method of developer’s custom setting, targeting at a specific page in the application, customizing the view layout for displaying the ad according to the specified creative, and then calling the ad The interface of the software developm...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F9/451
CPCG06Q30/0276G06F9/451
Inventor 吴智强
Owner BIGO TECH PTE LTD
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