Device for distributing advertisement

Abstract

An advertisement distributing apparatus 21 capable of sending e-mails to cellular telephones, which comprises a registrant file 41 for registering users possessing cellular telephones, a purchase history file 42 for compiling purchase histories, a behavior pattern file 43 for compiling the behaviors of registrants using GPS (Global Positioning Systems), a registrant needs file 44 comprising genres and the like set by registrants, and an advertisement request file 46 containing advertisement data to be distributed, and being constituted such that registrants to whom advertisements are to be distributed are extracted from purchase history file 42 and behavior pattern file 43, as well as from advertisement request file 46.

Description

technical field [0001] The invention relates to an advertisement distribution device for distributing advertisements to mobile communication devices, a distribution method for this purpose, and a mobile communication device receiving the distributed advertisements. Background technique [0002] Prior registration permission prior to distribution of direct mail by category to users is a conventional example of so-called push advertising, in which advertisements selected by the distributor are sent to terminal devices owned by the users. Classification licenses are used to classify registered users into pre-arranged groups. In this way, only those advertisements for products or services that are likely to be received by users belonging to these groups are distributed in the form of direct mail to the terminal devices of this user. This allows users to receive only advertisements for their desired products and the like, and enables advertisers to effectively conduct sales acti...

AI Technical Summary

Problems solved by technology

[0004] However, although such an advertisement method makes it possible to provide an advertisement such that the finer the product classification of the advertisement, the more likely the advertisement will satisfy the user, specifying what the user really wants from the category registered by the user himself has his own will. information is difficult

It is very difficult to elicit latent needs that are not obvious to users

Also, since the user's needs are constantly changing, it is expected that the category settings will be changed every time the needs change, but since the change of the settings will cause trouble for the user, it is difficult to distribute advertisements that quickly correspond to the changing needs

[0005] Also, distributing advertisements via email every time a user passes through an automated ticket gate cannot be called an appropriate method of advertisement distribution

This is because the precise location of the user cannot be found only based on the information generated by the user passing through the automatic ticket gate.

Images