System and method for expiring advertisement spaces in syndicated feeds
Inactive Publication Date: 2007-07-19
GOOGLE LLC
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[0011] Exemplary embodiments of the present invention that are shown in the drawings are summarized below. These and other embodiments are more fully described in the Detailed Description section. It is to be understood, however, that there is no intention to limit the invention to t
Problems solved by technology
The process of inserting ads into feeds, however, raises significant challenges.
This assumption is wrong because of the different way that end users view web sites and feeds.
The content available to user through a syndicated feed, however, is not the same for all readers at the same time.
Accordingly, a feed for a particular user can become quite long if the user subscribes to multiple feeds or the user views his personal feed infrequently.
These long feeds are not conducive to successful advertising campaigns.
With current technology, however, there is no way to determine whether an advertisement is viewed at the top of a feed or at the bottom of a feed.
This leaves advertisers with difficulty in determining how much they should pay for advertising in feeds and difficulty in determining whether their advertising campaigns are effective.
Finally, inserting ads that will not be viewed by readers consumes valuable bandwidth and tends to clutter feeds, resulting in reader dissatisfaction.
Method used
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[0020] Referring now to the drawings, where like or similar elements are designated with identical reference numerals throughout the several views, and referring in particular to FIG. 1, it illustrates one embodiment of a system 100 constructed in accordance with the present invention.
[0021] This system 100 includes a number of publishers 105 connected to a feed manager 110. Each publisher generates a feed for distribution to end users 115. Each feed could include a variety of articles, audio, tracks, video, pictures, etc. The individual items within a publisher's feed are referred to as data items, content, or content items. These feeds can be in any format, but the most common format is called “RSS” which stands for Really Simple Syndication. Much of the discussion within this document relates to RSS, but those of skill in the art understand that RSS is an exemplary feed format and that the present invention is in no way limited to RSS.
[0022] After the publishers 105 create thei...
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A system and method for managing advertisements in a syndicated feed is described. One embodiment includes a method for expiring an advertisement space in a feed. This method includes the following actions: receiving a data item associated with a feed from a publisher; determining whether an advertisement space should be associated with the data item; inserting a markup of the advertisement space into the data item; providing the data item for a user; receiving a request from the user to view the advertisement corresponding to the advertisement space and the data item; determining whether the data item is older than a threshold age; providing an advertisement to the user if the data item is not older than a threshold age, wherein the advertisement is viewable in the advertisement space; and providing a blank advertisement to the user if the data item is older than a threshold age.
Description
RELATED APPLICATIONS [0001] The present application is related to commonly owned and assigned application Ser. No. 10 / 999,490 entitled “Method and System for Processing Published Content on the Internet,” which is incorporated herein by reference.COPYRIGHT [0002] A portion of the disclosure of this patent document contains material that is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent disclosure, as it appears in the Patent and Trademark Office patent files or records, but otherwise reserves all copyright rights whatsoever. FIELD OF THE INVENTION [0003] The present invention relates generally to the management of syndicated feeds and the management of advertisements in syndicated feeds. In particular, but not by way of limitation, the present invention relates to systems and methods for expiring advertisement spaces in syndicated feeds. BACKGROUND OF THE INVENTION [0004] Syndicated feeds are becoming incre...
Claims
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Login to View More IPC IPC(8): G06F15/173
CPCG06Q30/02G06Q30/0243H04L67/26G06Q30/0277G06Q30/0244H04L67/55H04L51/224
InventorLUNT, ERICHILL, BRENT
OwnerGOOGLE LLC